Social Strategist - Quaker and PopCorners

PepsiCo Inc.; Plano (TX); On-site; USD 80,000 - 134,000; Full time

Job summary

PepsiCo Deutschland GmbH in Plano, TX is seeking a Social Media Strategist to lead the strategy and activation of social media marketing for Quaker Oats + PopCorners across emerging and legacy channels.

You will support proactive and reactive consumer engagement, craft compelling social content, and work with cross-functional teams to mitigate reputational risk while driving brand impact.

Qualifications

• Undergrad degree required.
• 3–5 years of multi-channel marketing & social media experience.
• Experience in strategic and tactical execution across platforms.

Responsibilities

• Develop and implement social media strategies across brands.
• Guide Community Manager to boost engagement and reactive moments.
• Collaborate with influencer teams and Brand Teams and stakeholders.
• Stay informed on latest social media trends and best practices.
• Lead social media analytics and oversee reporting for brands.
• Coordinate with agencies and platforms to ensure best-in-class execution.

Skills

Social strategy

Engagement strategy

Content creation

Brand voice

Collaboration

Analytics tools

Education

Undergraduate Degree

Tools

Publishing platforms

Social listening tools

Job description

Overview

Does the status quo bore you? Do you defy convention? If so, you might be the perfect candidate to help fuel our organization’s passion for what's next. Be a part of building Quaker Oats + PopCorners through the execution of highly engaging organic social media programming.

The PepsiCo Foods North America (PFNA) Social Team is looking for a strategic, results-oriented Social Media Strategist who thrives in a fast-paced, innovative marketing environment. Lead the strategy and oversee activation of our social media marketing efforts for Quaker Oats + PopCorners brands across both emerging and legacy channels within the social media ecosystem. This role will be responsible for supporting both proactive and reactive consumer response, social strategy. The successful candidate will be a social media expert, adept in applying the latest best practices in social media content creation and consumer engagement across a broad spectrum of social media platforms.

Responsibilities

• Responsible for development and implementation of social media communication strategies in support of brand objectives.
• Provide guidance to Community Manager in delivering industry-leading engagement and disruptive reactive social media moments.
• Work with influencer team to help support strategic approach and manage partners in collaboration with Brand Teams and/or other relevant stakeholders.
• Stay informed of the latest social media related trends and best practices.
• Advocate for new ideas and approaches in support of continuous improvement / innovation.
• Craft engaging social media copy as needed.
• Collaborate cross-functionally within the organization with Legal and PR partners to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk.
• Lead social media analytics for assigned brands and help oversee report generation by team.
• Collaborate with outside agencies and social media platforms partners to ensure best-in-class execution, always

Compensation and Benefits

• The expected compensation range for this position is between $80,200 - $134,250.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Minimum Qualification: Undergraduate Degree
• Preferred: Concentration in Marketing, Communications and/or New Media preferred
• 3-5 years of professional strategic and tactical multi-channel marketing & social media communications experience

Skills / Capabilities

• Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything.
• Proven ability to work collaboratively with others.
• Experience and strong understanding of the social media marketing landscape and building strategies for yearlong brand support, campaign-focused and real-time.
• Familiarity with a variety of social media analytics tools & content publishing platforms.
• Expert level experience with social platforms like FB/Instagram, TikTok, and X
• Exceptional communication skills (written and verbal)
• Collaborative attitude with strong interdepartmental communication skills.
• Ability to work under pressure in fast paced environment.
• Creative thinker who can bring a brand voice to life across a variety of social media touchpoints.
• Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders).
• Entrepreneurial mindset – willingness to roll up your sleeves and get creative with their team.

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age. Please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.