Strategic Media Investment & Planning Manager

Socket.dev; Plano (TX); On-site; USD 111,000 - 185,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Disability Insurance

Retirement Plan

Paid time off

Job summary

PepsiCo Foods US (PFUS) seeks a Manager to lead cross-channel media strategy and investment on the One PepsiCo Media Team, supporting major brands like Doritos & Cheetos. Collaborate with brand teams, our media agency, and cross-functional partners to architect integrated media plans that reach the right consumers, create meaningful impact, and deliver against business objectives.

We expect strategic vision with strong executional rigor in a fast-paced environment, challenging the status quo to

Qualifications

• Bachelor’s degree required; advanced degree a plus.
• 6+ years of media experience and external agency management.
• CPG experience strongly preferred.
• Strong organizational and project management skills.
• Proven ability to navigate, influence, and deliver results in a complex organization.
• Willingness to travel up to 10%.

Responsibilities

• Support brand media strategy by translating goals into media plans.
• Lead tactical campaign planning and execution with agency teams.
• Facilitate media partnerships and negotiate content programs.
• Maximize media investment for efficiency and impact.
• Ensure early integration of media strategy with creative development.
• Analyze performance insights to inform future planning.

Skills

Organizational skills

Project management

Stakeholder management

Cross-functional influence

Education

Bachelor's degree

Advanced degree a plus

Job description

PepsiCo Foods US (PFUS) seeks a Manager to lead cross-channel media strategy and investment on the One PepsiCo Media Team, supporting major brands like Doritos & Cheetos. Collaborate with brand teams, our media agency, and cross-functional partners to architect integrated media plans that reach the right consumers, create meaningful impact, and deliver against business objectives.

We expect strategic vision with strong executional rigor in a fast-paced environment, challenging the status quo to