Senior Social Media Strategy Lead

Details This; Campus (IL); On-site; USD 80,000 - 90,000; Full time

Job summary

The University of Utah seeks an Associate Director of Social Media Management to lead enterprise social media strategy, oversee a team of content creators, and coordinate paid and organic campaigns that elevate the university’s brand. You will collaborate across marketing, communications, and campus leadership to ensure inclusive, accessible storytelling and measurable impact.

Reporting to the Senior Director of Brand Strategy, you will develop roadmaps, manage editorial calendars, and leverage

Qualifications

• Requires a bachelor’s (or equivalency) + 10 years or a master’s (or equivalency) + 8 years of directly related work experience.
• Experience leading enterprise social media strategy for a complex organization, preferably in higher education.
• Strong collaboration with cross-functional teams and campus leadership.

Responsibilities

• Develop and execute the University’s comprehensive social media strategy across institutional platforms.
• Identify trends and audience behaviors to keep the University at the forefront of social media.
• Lead a team of social media professionals and manage content planning, publishing, and campaigns.
• Collaborate with designers and strategists to produce audience-focused storytelling.
• Guide real-time storytelling during major events and align with brand standards and accessibility.

Skills

Enterprise social media strategy

Team leadership

Digital storytelling

Social advertising budgets

Education

Bachelor’s degree or higher

Master’s degree preferred

Tools

Analytics platforms

Social listening tools

Job description

The University of Utah seeks an Associate Director of Social Media Management to lead enterprise social media strategy, oversee a team of content creators, and coordinate paid and organic campaigns that elevate the university’s brand. You will collaborate across marketing, communications, and campus leadership to ensure inclusive, accessible storytelling and measurable impact.

Reporting to the Senior Director of Brand Strategy, you will develop roadmaps, manage editorial calendars, and leverage