Strategic Social Intelligence & Consumer Insights Lead

BISSELL, Inc.; Grand Rapids (MI); On-site; USD 120,000 - 160,000; Full time

Job summary

BISSELL, Inc. is seeking a Manager of Social Intelligence & Consumer Insights in Grand Rapids, MI.

You will lead the social listening program, translate real-time conversations into actionable insights, and drive innovation and content optimization across product categories. In this role, you will manage social listening tools, build dashboards, and collaborate with Product, Brand, and Content teams to sharpen messaging and performance across channels, while establishing scalable insight

Qualifications

• Proven hands-on proficiency with social listening platforms and analytics tools.
• Ability to translate social insights into actionable content optimization recommendations.
• Strong communication and storytelling skills for cross-functional influence.

Responsibilities

• Leads BISSELL's social listening program and translates signals into insights for innovation and content strategy.
• Builds queries, dashboards, and reports using AI-powered tools to surface sentiment and trends.
• Partners with Product, Brand, and Content teams to optimize content and channel performance.
• Presents insights and recommendations to leadership through compelling storytelling.

Skills

Analytical skills

Storytelling

Content optimization

Project management

Communication

Education

Bachelor’s Degree in Marketing/Communications/Market Research

Tools

Sprinklr

Brandwatch

Talkwalker

Job description

BISSELL, Inc. is seeking a Manager of Social Intelligence & Consumer Insights in Grand Rapids, MI.

You will lead the social listening program, translate real-time conversations into actionable insights, and drive innovation and content optimization across product categories. In this role, you will manage social listening tools, build dashboards, and collaborate with Product, Brand, and Content teams to sharpen messaging and performance across channels, while establishing scalable insight