Director of Social Insights & Intelligence

Burson; Atlanta (GA); Hybrid; USD 60,000 - 140,000; Full time

Job summary

Burson, part of WPP, seeks a Director to join its Insights & Intelligence team, supporting a diverse portfolio of global brands. The role blends social listening, analytics, AI fluency, and senior stakeholder leadership to turn data into compelling stories and strategic recommendations.

The ideal candidate excels in client-facing communication, mentoring, and delivering high-impact, insight-driven campaigns across technology, retail, and financial services.

Qualifications

• 6-7+ years of analytics, insights, or intelligence roles in PR/communications/advertising.
• Strong background in social media analytics and social listening.
• Proven experience with Sprinklr for analytics and other platforms.
• Ability to translate data into strategic insights for senior stakeholders.
• Experience with generative AI and integrating AI into workflows.
• Strong client-facing communication, translating complex concepts into business recommendations.
• Proven ability to manage multiple projects in a fast-paced environment.
• Experience mentoring junior team members and fostering growth.
• Excellent storytelling and presentation skills.
• Detail-oriented with strong big-picture thinking.
• Keen eye for data trends and extracting actionable insights.
• Excellent written and verbal communications.

Responsibilities

• Develop strategic insights that inform campaigns and reputation initiatives.
• Translate data into clear narratives and recommendations for senior stakeholders.
• Deep dive into data to guide critical decisions and prepare clean datasets for findings.
• Monitor and evaluate earned/organic campaign analytics based on KPIs and baselines.
• Identify trends, cultural signals, and audience behaviors.
• Oversee social listening programs using Sprinklr, Brandwatch and similar tools.
• Identify opportunities to expand client engagements through analytics.
• Mentor and develop junior team members and guide delivery.
• Serve as a thought partner to account teams and clients on strategic recommendations.
• Apply AI capabilities to enhance insight generation and forecasting.
• Deliver easy-to-understand social analytics with strategic implications.

Skills

Social listening

Analytics

AI fluency

Storytelling

Client leadership

Team mentorship

Written & verbal communication

Tools

Sprinklr

Brandwatch

Meltwater

Job description

Burson, part of WPP, seeks a Director to join its Insights & Intelligence team, supporting a diverse portfolio of global brands. The role blends social listening, analytics, AI fluency, and senior stakeholder leadership to turn data into compelling stories and strategic recommendations.

The ideal candidate excels in client-facing communication, mentoring, and delivering high-impact, insight-driven campaigns across technology, retail, and financial services.