Manager - Social Intelligence and Consumer Insights

BISSELL, Inc.; Grand Rapids (MI); On-site; USD 120,000 - 160,000; Full time

Job summary

BISSELL, Inc. is seeking a Manager of Social Intelligence & Consumer Insights in Grand Rapids, MI.

You will lead the social listening program, translate real-time conversations into actionable insights, and drive innovation and content optimization across product categories. In this role, you will manage social listening tools, build dashboards, and collaborate with Product, Brand, and Content teams to sharpen messaging and performance across channels, while establishing scalable insight

Qualifications

• Proven hands-on proficiency with social listening platforms and analytics tools.
• Ability to translate social insights into actionable content optimization recommendations.
• Strong communication and storytelling skills for cross-functional influence.

Responsibilities

• Leads BISSELL's social listening program and translates signals into insights for innovation and content strategy.
• Builds queries, dashboards, and reports using AI-powered tools to surface sentiment and trends.
• Partners with Product, Brand, and Content teams to optimize content and channel performance.
• Presents insights and recommendations to leadership through compelling storytelling.

Skills

Analytical skills

Storytelling

Content optimization

Project management

Communication

Education

Bachelor’s Degree in Marketing/Communications/Market Research

Tools

Sprinklr

Brandwatch

Talkwalker

Job description

Overview

Do you have a natural curiosity for tapping into consumer conversations to uncover hidden needs? Are you passionate about collaborating with others and succeeding as a team?

The Manager - Social Intelligence & and Consumer Insights plays a key role as the voice of the consumer across social channels, helping the organization make fact-based, consumer-driven decisions that inform innovation, optimize content, and positively impact the business and the brand. Consumer is at the center of BISSELL core values.

This role is responsible for leading BISSELL's social listening program, translating real-time social and consumer conversation into insight that shapes innovation and fuels content optimization across current categories and into new or adjacent spaces. The role is equally accountable for hands-on execution, directly managing social listening tools and platforms, and for standing up new capabilities (including AI-powered and automated approaches) that enhance the speed, scale, and impact of insights delivery.

Responsibilities

• Serves as BISSELL's subject matter expert for social listening, with past experience leveraging platforms such as Sprinklr, Brandwatch, and Talkwalker to monitor brand, category, and competitor conversation, while assessing capability gaps and identifying tool or process solutions to close them.
• Builds and maintains social listening queries, dashboards, and reporting frameworks, leveraging AI-powered and automated tools to detect and prioritize signals and surface consumer sentiment and emerging trends in real time.
• Translates social listening data into clear, actionable insight that influences innovation pipeline decisions, product development priorities, and go-to-market strategy.
• Partners with Product, Brand, and Content teams to optimize content strategy, using engagement, sentiment, and conversation data to sharpen messaging, creative direction, and channel performance.
• Provides insights to fuel content optimization assessment, identifying what is resonating and what isn't across channels to guide creative and content decisions.
• Identifies and elevates emerging consumer needs, white space & competitive activity within current categories, and opportunities in new or adjacent spaces.
• Collaborates cross-functionally to ensure social insights are integrated into broader consumer understanding.
• Monitors and reports on brand health, share of voice, and sentiment trends versus competitors within the floor care and home care category.
• Presents social listening findings and recommendations to cross-functional partners and leadership through compelling storytelling and clear, action-oriented deliverables.
• Establishes and maintains a consistent cadence of insight delivery — weekly signal and trend snapshots and monthly deeper-dive reporting — tailored to the needs of each business area.
• Owns the recommendation of best-fit social listening capabilities and vendor partnerships, staying current on new tools, platforms, and best practices.
• Performs other duties as assigned or deemed necessary.

Qualifications

REQUIRED EXPERIENCE/EDUCATION

• Degree minimum: Bachelor’s Degree
• Specific concentration: Marketing, Communications, Market Research, or related field
• Experience level: 7+ years' experience in social listening, digital/social analytics, or consumer insights, with proven hands-on tool proficiency.

SPECIALIZED TRAINING/EDUCATION PREFERRED

• Formal training or certification in social/digital analytics, market research, or consumer insights preferred

SKILLS REQUIRED

• Proven hands-on proficiency with social listening and social analytics platforms such as Sprinklr, Brandwatch, and Talkwalker, including the ability to build queries, dashboards, and custom reporting.
• Strong analytical skills, with the ability to synthesize large volumes of unstructured social data into clear, actionable insight.
• Ability to translate consumer and social insight into content optimization recommendations that sharpen messaging and creative performance.
• Solid verbal and written communication skills, strong interpersonal and storytelling skills, and excellent project and time management skills in a fast-moving environment.