Director, Insights & Social Intelligence

Burson; San Francisco (CA); Hybride; USD 60 000 - 140 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Résumé du poste

Burson, a global leader in communications, seeks a Director to join our Insights & Intelligence team. You will lead social listening, analytics, and AI-enabled insight generation for high-profile brands, partnering with clients and internal teams to deliver actionable, data-driven recommendations.

You will mentor junior staff, translate complex data into clear business narratives, and contribute to new business efforts.

Qualifications

• 6-7+ years of analytics/insights/intelligence experience in PR/Communications/Advertising.
• Strong background in social media analytics and social listening.
• Experience using Sprinklr for analytics, plus Brandwatch and Meltwater.
• Ability to translate data into strategic insights for brands and campaigns.
• Experience with generative AI models and integrating AI into workflows.
• Excellent client-facing communication and ability to simplify complex concepts.
• Proven ability to manage multiple projects and deliver results in a fast-paced environment.
• Experience mentoring junior team members and supporting career development.
• Excellent storytelling and presentation skills.
• Detail-oriented with an eye for trends and big picture context.
• Strong written and verbal communication skills.

Responsabilités

• Develop strategic insights informing communications, marketing, and reputation campaigns.
• Translate data into clear narratives and recommendations for senior clients.
• Deep-dive into data to guide decisions and organize data for the team.
• Monitor and evaluate campaign analytics based on client KPIs and baselines.
• Identify cultural signals, trends, and audience behaviors.
• Oversee social listening programs using tools like Sprinklr, Brandwatch, and similar platforms.
• Identify opportunities to expand client engagements through analytics and intelligence.
• Mentor and develop junior team members on methodologies and delivery.
• Act as thought partner to accounts, shaping strategic recommendations and best practices.
• Apply AI to enhance insight generation, trend detection, and forecasting.
• Provide easy-to-understand social analytics with strategic implications for brands.

Connaissances

Social listening

Analytics

AI fluency

Client leadership

Mentoring

Storytelling

Communication

Outils

Sprinklr

Brandwatch

Meltwater

Description du poste

Burson, a global leader in communications, seeks a Director to join our Insights & Intelligence team. You will lead social listening, analytics, and AI-enabled insight generation for high-profile brands, partnering with clients and internal teams to deliver actionable, data-driven recommendations.

You will mentor junior staff, translate complex data into clear business narratives, and contribute to new business efforts.