Manager - Social Intelligence and Consumer Insights

BISSELL Homecare, Inc.; Grand Rapids (MI); On-site; USD 110,000 - 150,000; Full time

Job summary

BISSELL Homecare, Inc. in Grand Rapids, MI seeks a Manager of Social Intelligence & Consumer Insights to lead the voice of the consumer across social channels and drive fact-based, consumer-driven decisions that inform innovation and content optimization.

The role manages social listening platforms, translates real-time conversations into insights, partners with Product, Brand and Content teams, and develops weekly signals with monthly deep-dives, staying ahead of tools and best practices to

Qualifications

• Bachelor’s degree in Marketing, Communications, Market Research, or related field.
• 7+ years of experience in social listening, digital/social analytics, or consumer insights.
• Hands-on proficiency with social listening platforms and analytics tools.

Responsibilities

• Lead BISSELL's social listening program and translate conversations into actionable insights.
• Develop dashboards and reports to surface trends, sentiment, and white space opportunities.
• Partner with Product, Brand, and Content teams to optimize content and messaging.
• Present insights to leadership with clear, story-driven recommendations.
• Establish a cadence of weekly signals and monthly deep-dives delivery.
• Stay current on tools and best practices to elevate insights delivery.

Skills

Strong analytical skills

Verbal and written communication

Storytelling

Project and time management

Education

Bachelor's Degree in Marketing, Communications, Market Research, or related field

Formal training in social/digital analytics or consumer insights (preferred)

Tools

Sprinklr

Brandwatch

Talkwalker

Job description

Overview

Do you have a natural curiosity for tapping into consumer conversations to uncover hidden needs? Are you passionate about collaborating with others and succeeding as a team?

Overview

Do you have a natural curiosity for tapping into consumer conversations to uncover hidden needs? Are you passionate about collaborating with others and succeeding as a team?

The Manager - Social Intelligence & and Consumer Insights plays a key role as the voice of the consumer across social channels, helping the organization make fact-based, consumer-driven decisions that inform innovation, optimize content, and positively impact the business and the brand. Consumer is at the center of BISSELL core values. This role is responsible for leading BISSELL's social listening program, translating real-time social and consumer conversation into insight that shapes innovation and fuels content optimization across current categories and into new or adjacent spaces. The role is equally accountable for hands‑on execution, directly managing social listening tools and platforms, and for standing up new capabilities (including AI‑powered and automated approaches) that enhance the speed, scale, and impact of insights delivery.

Responsibilities

• Serves as BISSELL's subject matter expert for social listening, with past experience leveraging platforms such as Sprinklr, Brandwatch, and Talkwalker to monitor brand, category, and competitor conversation, while assessing capability gaps and identifying tool or process solutions to close them.
• Builds and maintains social listening queries, dashboards, and reporting frameworks, leveraging AI‑powered and automated tools to detect and prioritize signals and surface consumer sentiment and emerging trends in real time.
• Translates social listening data into clear, actionable insight that influences innovation pipeline decisions, product development priorities, and go‑to‑market strategy.
• Partners with Product, Brand, and Content teams to optimize content strategy, using engagement, sentiment, and conversation data to sharpen messaging, creative direction, and channel performance.
• Provides insights to fuel content optimization assessment, identifying what is resonating and what isn’t across channels to guide creative and content decisions.
• Identifies and elevates emerging consumer needs, white space & competitive activity within current categories, and opportunities in new or adjacent spaces.
• Collaborates cross‑functionally to ensure social insights are integrated into broader consumer understanding.
• Monitors and reports on brand health, share of voice, and sentiment trends versus competitors within the floor care and home care category.
• Presents social listening findings and recommendations to cross‑functional partners and leadership through compelling storytelling and clear, action‑oriented deliverables.
• Establishes and maintains a consistent cadence of insight delivery — weekly signal and trend snapshots and monthly deeper‑dive reporting — tailored to the needs of each business area.
• Owns the recommendation of best‑fit social listening capabilities and vendor partnerships, staying current on new tools, platforms, and best practices.
• Performs other duties as assigned or deemed necessary.

Qualifications

REQUIRED EXPERIENCE/EDUCATION

• Degree minimum: Bachelor’s Degree
• Specific concentration: Marketing, Communications, Market Research, or related field
• Experience level: 7+ years' experience in social listening, digital/social analytics, or consumer insights, with proven hands‑on tool proficiency.

Preferred

SPECIALIZED TRAINING/EDUCATION PREFERRED

• Formal training or certification in social/digital analytics, market research, or consumer insights preferred

Required

SKILLS REQUIRED

• Proven hands‑on proficiency with social listening and social analytics platforms such as Sprinklr, Brandwatch, and Talkwalker, including the ability to build queries, dashboards, and custom reporting.
• Strong analytical skills, with the ability to synthesize large volumes of unstructured social data into clear, actionable insight.
• Ability to translate consumer and social insight into content optimization recommendations that sharpen messaging and creative performance.
• Solid verbal and written communication skills, strong interpersonal and storytelling skills, and excellent project and time management skills in a fast‑moving environment.