Senior Manager, Social Insights & Consumer Intelligence

BISSELL Homecare, Inc.; Grand Rapids (MI); Sur place; USD 110 000 - 150 000; Plein temps

Résumé du poste

BISSELL Homecare, Inc. in Grand Rapids, MI seeks a Manager of Social Intelligence & Consumer Insights to lead the voice of the consumer across social channels and drive fact-based, consumer-driven decisions that inform innovation and content optimization.

The role manages social listening platforms, translates real-time conversations into insights, partners with Product, Brand and Content teams, and develops weekly signals with monthly deep-dives, staying ahead of tools and best practices to

Qualifications

• Bachelor’s degree in Marketing, Communications, Market Research, or related field.
• 7+ years of experience in social listening, digital/social analytics, or consumer insights.
• Hands-on proficiency with social listening platforms and analytics tools.

Responsabilités

• Lead BISSELL's social listening program and translate conversations into actionable insights.
• Develop dashboards and reports to surface trends, sentiment, and white space opportunities.
• Partner with Product, Brand, and Content teams to optimize content and messaging.
• Present insights to leadership with clear, story-driven recommendations.
• Establish a cadence of weekly signals and monthly deep-dives delivery.
• Stay current on tools and best practices to elevate insights delivery.

Connaissances

Strong analytical skills

Verbal and written communication

Storytelling

Project and time management

Formation

Bachelor's Degree in Marketing, Communications, Market Research, or related field

Formal training in social/digital analytics or consumer insights (preferred)

Outils

Sprinklr

Brandwatch

Talkwalker

Description du poste

BISSELL Homecare, Inc. in Grand Rapids, MI seeks a Manager of Social Intelligence & Consumer Insights to lead the voice of the consumer across social channels and drive fact-based, consumer-driven decisions that inform innovation and content optimization.

The role manages social listening platforms, translates real-time conversations into insights, partners with Product, Brand and Content teams, and develops weekly signals with monthly deep-dives, staying ahead of tools and best practices to