Strategic SLED Marketing Lead

ViziRecruiter,LLC.; Merrimack (NH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Total rewards package

401k plans

Medical insurance

Free therapy visits

Job summary

Connection is seeking a strategic Segment Marketing Manager to own the marketing strategy for State & Local Government and Education (SLED). You will lead high-impact programs, work with sales and partners, and steer campaigns that drive revenue, market share, and brand leadership.

You’ll collaborate across teams to turn business goals into measurable marketing outcomes, while managing budgets and developing compelling collateral and content.

Qualifications

• Bachelor’s degree in Marketing, Business or similar.
• 9–12 years’ related experience in segment marketing or similar role.
• Experience translating leadership strategies into segment marketing plans.

Responsibilities

• Own and lead the marketing strategy for the SLED segment.
• Design and launch campaigns, programs and enablement initiatives.
• Collaborate with sales, partner management and cross-functional teams.
• Develop and execute collateral and web content aligned with segment messaging.
• Manage the segment budget and measure marketing performance.

Skills

Strategic marketing

Cross-functional leadership

Data-driven decision making

Campaign execution

Thought leadership

Education

Bachelor’s degree in Marketing

Tools

Microsoft Word

PowerPoint

Excel

Job description

Connection is seeking a strategic Segment Marketing Manager to own the marketing strategy for State & Local Government and Education (SLED). You will lead high-impact programs, work with sales and partners, and steer campaigns that drive revenue, market share, and brand leadership.

You’ll collaborate across teams to turn business goals into measurable marketing outcomes, while managing budgets and developing compelling collateral and content.