Strategic Segment Marketing Lead – Medical Devices

Gateway Recruiting; United States; On-site; USD 140,000 - 220,000; Full time

Job summary

Gateway Recruiting seeks a Segment Marketing Lead to develop and execute multi-year market segment strategies in the U.S., driving growth through tailored GTM plans and close collaboration with sales, product marketing, and cross-functional teams.

The role focuses on market insights, competitive awareness, and data-driven recommendations, with frequent domestic travel to engage customers and stakeholders across defined segments.

Qualifications

• Strong financial acumen and analytical skills.
• Proven ability to lead cross-functional teams.
• Excellent written and verbal communication skills.
• Presentation skills with executive presence.
• Field-based role requiring frequent domestic travel.

Responsibilities

• Own the creation of a detailed situational analysis for assigned market segments.
• Develop and execute multi-year segment marketing strategies to drive growth and market share.
• Gather insights and implement segment strategies addressing opportunities and threats.
• Partner with sales, product marketing, and cross-functional teams to deliver commercial plans and KPIs.
• Coordinate with leaders on IDN/health system engagement and GPO contracting strategies.

Skills

Market strategy

Cross-functional leadership

Financial acumen

Communication skills

Presentation skills

Education

Bachelor’s Degree

Job description

Gateway Recruiting seeks a Segment Marketing Lead to develop and execute multi-year market segment strategies in the U.S., driving growth through tailored GTM plans and close collaboration with sales, product marketing, and cross-functional teams.

The role focuses on market insights, competitive awareness, and data-driven recommendations, with frequent domestic travel to engage customers and stakeholders across defined segments.