Strategic Segment Marketing Lead—Field-Based Growth

Boston Scientific Gruppe; Marlborough (MA); On-site; USD 140,000 - 160,000; Full time

Job summary

Boston Scientific Gruppe seeks a Segment Marketing Lead to develop multiyear segment strategies and GTM plans for the U.S. market.

The role requires close partnership with sales, product marketing, and cross-functional stakeholders to drive growth across defined segments and call points. The SML defines value propositions, builds situational analyses, and leverages market insights to tailor downstream product marketing.

Qualifications

• Bachelor’s Degree required.
• 8+ years in healthcare/medical device with downstream marketing or sales.
• Understanding of healthcare contracting structures, supply chain, and procurement decisions.
• Strong financial acumen and analytical skills.
• Strong written and verbal communication skills.
• Proven success leading cross-functional teams.
• Excellent presentation skills and executive presence.
• This field-based role requires frequent domestic travel.

Responsibilities

• Own detailed situational analysis for assigned market and segments.
• Develop and execute multi-year segment marketing strategies to drive growth and market share.
• Gather insights to tailor segment strategies and manage education, promotion, targeting, and segmentation.
• Partner with sales leadership and marketing to deliver commercial plans and KPIs.
• Collaborate with CCS on GPO/Contract strategy and activation.
• Support contract pricing and activation by translating terms into marketing programs.
• Drive contract pull-through and adoption across IDNs and health systems.

Skills

Communication skills

Executive presence

Cross-functional leadership

Analytical skills

Market insights

Education

Bachelor’s Degree

Job description

Boston Scientific Gruppe seeks a Segment Marketing Lead to develop multiyear segment strategies and GTM plans for the U.S. market.

The role requires close partnership with sales, product marketing, and cross-functional stakeholders to drive growth across defined segments and call points. The SML defines value propositions, builds situational analyses, and leverages market insights to tailor downstream product marketing.