Segment Marketing Lead, Strategic Sales Group and Commercial Contracting & Strategy

Boston Scientific; Marlboro (MA); On-site; USD 140,000 - 190,000; Full time

Job summary

Boston Scientific in Marlboro, MA seeks a senior Segment Marketing Leader to develop and execute multi-year strategies across Strategic Sales Group segments and Contracting & Strategy. You will drive GPO contracts adoption and IDN engagement through tailored marketing programs and cross-functional leadership.

You will collaborate with CCS leaders to optimize contract pull-through, ensure compliant activation, and guide system-wide adoption across IDNs and health systems, with frequent US travel.

Qualifications

• Bachelor's Degree required.
• Minimum 10 years in healthcare/medical device industry.
• Minimum 5 years downstream marketing + 5 years sales experience.
• Experience with GPO contracts, IDNs/health systems, contract pull-through or access initiatives.

Responsibilities

• Develop and execute multi-year segment marketing strategies to drive growth and market share for US segments including Surgical Endoscopy, MDTs and Capital Management.
• Collaborate with CCS leaders on GPO/Contract Strategy & Activation.
• Lead contract pull-through and compliance by shaping marketing strategy to drive adoption at the facility level.
• Design and execute account-based marketing strategies for IDNs and health systems aligned to contract coverage.
• Support Strategic Accounts with system-wide adoption through tailored engagement plans and marketing programs.
• Coordinate with Segment Marketing Leads to ensure alignment across US Sales Channels.
• This is a field-based role requiring frequent domestic travel.

Skills

Marketing strategy

GPO contracts

IDN engagement

Cross-functional leadership

Storytelling

Communication skills

Education

Bachelor's Degree

Job description

Responsibilities

• Develop and execute multi-year segment marketing strategies to drive growth and market share for both the Strategic Sales Group (Surgical Endoscopy, Multi-Disciplinary Therapies and Capital Management Teams) and the Commercial Contracting & Strategy organization.
• Collaborate with CCS leaders on GPO / Contract Strategy & Activation.
• Collaborate with CCS leaders on Contract Pull-Through & Compliance by owning marketing strategy to drive contract pull-through across IDNs and health systems, ensuring contracted products are adopted at the facility level.
• Collaborate with CCS leaders on IDN / Health System Engagement by designing and executing account-based marketing strategies targeting priority IDNs and health systems aligned to contract coverage and growth opportunity.
• Support Strategic Accounts teams with system-specific opportunity assessments, tailored engagement plans to drive system-wide adoption, and develop marketing programs that support system standardization initiatives and multi-site conversions.
• Coordinate with other Segment Marketing Leads to ensure alignment and communication across US Sales Channels.
• Field-based position that requires frequent domestic travel.

Qualifications

• Bachelor's Degree.
• Minimum of 10 years of professional experience within the healthcare/medical device industry.
• Minimum of 5 years of downstream marketing experience + 5 years of sales experience.
• Direct experience supporting or working with GPO contracts and processes, IDNs / health systems, Contract pull-through or access-driven initiatives.
• Strong understanding of healthcare contracting structures (tiers, compliance, admin fees), supply chain, and procurement decision-making.
• Strong written and verbal communication skills.
• Demonstrated success in leading cross‑functional teams.
• Strong analytical skills.
• Presentation skills and executive presence.
• Previous Corporate/Strategic Accounts IDN sales experience within the medical device/healthcare industries.
• Storytelling expertise.
• Ability to work and thrive in a cross‑functional matrixed division with various key stakeholders.
• Ability to lead through others and influence without authority.