Strategic Segment Marketing Lead – Healthcare IDN Growth

Boston Scientific; Marlboro (MA); On-site; USD 140,000 - 190,000; Full time

Job summary

Boston Scientific in Marlboro, MA seeks a senior Segment Marketing Leader to develop and execute multi-year strategies across Strategic Sales Group segments and Contracting & Strategy. You will drive GPO contracts adoption and IDN engagement through tailored marketing programs and cross-functional leadership.

You will collaborate with CCS leaders to optimize contract pull-through, ensure compliant activation, and guide system-wide adoption across IDNs and health systems, with frequent US travel.

Qualifications

• Bachelor's Degree required.
• Minimum 10 years in healthcare/medical device industry.
• Minimum 5 years downstream marketing + 5 years sales experience.
• Experience with GPO contracts, IDNs/health systems, contract pull-through or access initiatives.

Responsibilities

• Develop and execute multi-year segment marketing strategies to drive growth and market share for US segments including Surgical Endoscopy, MDTs and Capital Management.
• Collaborate with CCS leaders on GPO/Contract Strategy & Activation.
• Lead contract pull-through and compliance by shaping marketing strategy to drive adoption at the facility level.
• Design and execute account-based marketing strategies for IDNs and health systems aligned to contract coverage.
• Support Strategic Accounts with system-wide adoption through tailored engagement plans and marketing programs.
• Coordinate with Segment Marketing Leads to ensure alignment across US Sales Channels.
• This is a field-based role requiring frequent domestic travel.

Skills

Marketing strategy

GPO contracts

IDN engagement

Cross-functional leadership

Storytelling

Communication skills

Education

Bachelor's Degree

Job description

Boston Scientific in Marlboro, MA seeks a senior Segment Marketing Leader to develop and execute multi-year strategies across Strategic Sales Group segments and Contracting & Strategy. You will drive GPO contracts adoption and IDN engagement through tailored marketing programs and cross-functional leadership.

You will collaborate with CCS leaders to optimize contract pull-through, ensure compliant activation, and guide system-wide adoption across IDNs and health systems, with frequent US travel.