Strategic SDR: Build Pipeline & Accelerate Growth

criteriacorp; West Hollywood (CA); Remote; USD 55,000 - 70,000; Full time

Job summary

Criteria Corp in West Hollywood, CA is seeking a proactive Sales Development Representative to research accounts, identify decision-makers, and engage prospects across channels. You will nurture SQLs and collaborate with Sales Executives to drive qualified opportunities.

The role emphasizes strong communication, familiarity with SDR tools, and the ability to craft effective outreach cadences while understanding buyer personas and market trends.

Qualifications

• Experience qualifying prospects and communicating value proposition.
• Strong written and verbal communication.
• Familiarity with SDR tools and outreach cadences.
• Team collaboration and market awareness.

Responsibilities

• Conduct strategic account research to identify key decision-makers and business challenges.
• Engage and nurture potential customers across multiple channels to move SQLs to Sales Executives.
• Address inquiries and communicate Criteria’s hiring solutions effectively.
• Meet outbound activity KPIs and generate SQLs.
• Maintain data integrity and provide actionable market insights to sales and marketing.
• Maintain fluency in Criteria’s product offerings to articulate value propositions.
• Follow lead management protocols and engage in continuous learning.
• Leverage intent data to target organizations with active buying signals.

Skills

Prospect engagement

Verbal & written communication

SDR tools familiarity

Outreach cadences

Understanding personas

Team collaboration

Industry trends awareness

Tools

ZoomInfo

LinkedIn Sales Navigator

Gong

Salesforce

Job description

Criteria Corp in West Hollywood, CA is seeking a proactive Sales Development Representative to research accounts, identify decision-makers, and engage prospects across channels. You will nurture SQLs and collaborate with Sales Executives to drive qualified opportunities.

The role emphasizes strong communication, familiarity with SDR tools, and the ability to craft effective outreach cadences while understanding buyer personas and market trends.