Strategic Sales Leader for Manufactured Home Communities

True Connection Communities; Detroit (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

Windward Communities seeks a Sales Optimization Manager (Manufactured Home Communities) in Detroit, MI to lead occupancy and sales initiatives across the portfolio. You will onboard and coach new sales managers, implement best practices, and provide hands-on leadership during transitions, acquisitions, and projects.

This role requires travel and a focus on results. The ideal candidate has a proven sales track record in manufactured housing or multifamily settings, strong coaching skills, and the

Qualifications

• Successful record in home sales and/or leasing within manufactured housing communities, multifamily communities and/or property management.
• Travel - Ability to travel with overnight stays; travel may be extensive.
• Minimum 5+ years of successful business experience, preferably in manufactured housing/property management or multifamily housing.
• Demonstrated ability to train, coach, and influence others.
• Takes initiative and can work independently in a fast-paced, changing environment.
• Strong technology skills including Salesforce, Microsoft Office, spreadsheets, virtual meeting platforms, and reporting tools.
• Ability to work with diverse personalities with respect and fairness.
• Bachelor’s degree in marketing, real estate, or business-related field preferred.

Responsibilities

• Provide project-based sales leadership across new acquisitions, underperforming communities, staffing vacancies, and other priority initiatives.
• Collaborate with sales leadership to drive occupancy and home sales through strategic community assignments and initiatives.
• Assist underperforming communities with on-site leadership and hands-on support; improve follow-up processes.
• Champion speed-to-lead and sales process consistency to improve conversion and customer experience.
• Train, coach, and mentor community sales professionals to boost effectiveness.
• Lead Salesforce compliance and user enablement, including training and reporting support.
• Work with prospects in the sales office: inquiries, follow-ups, tours, deposits, and financing assistance.
• Analyze sales activity and metrics to drive data-based decisions.
• Foster a sales-focused culture with community leadership and operations teams.
• Partner with marketing to increase traffic, lead conversion, occupancy, and sales.
• Monitor market conditions, pricing, and inventory to identify opportunities.
• Coordinate with lenders and internal teams to facilitate transactions and move-ins.
• Provide feedback to regional managers on knowledge and skills of sales staff.

Skills

Sales leadership

Sales coaching

Strategic planning

Communication

Time management

Team development

Stakeholder management

Education

High School Diploma

Bachelor's degree in marketing, real estate, or business-related field

Tools

Salesforce

MS Office

Spreadsheets

Virtual meeting platforms (Zoom, Teams)

Reporting tools

Job description

Windward Communities seeks a Sales Optimization Manager (Manufactured Home Communities) in Detroit, MI to lead occupancy and sales initiatives across the portfolio. You will onboard and coach new sales managers, implement best practices, and provide hands-on leadership during transitions, acquisitions, and projects.

This role requires travel and a focus on results. The ideal candidate has a proven sales track record in manufactured housing or multifamily settings, strong coaching skills, and the