Sales Optimization Manager (Manufactured Home Communities)

Windward Communities; Detroit (MI); On-site; USD 90,000 - 140,000; Full time

Job summary

Windward Communities in Detroit is seeking a Sales Leadership professional to drive occupancy growth and sales performance across its manufactured home communities. You will onboard and train sales managers, support communities facing vacancies or performance issues, and implement best practices to achieve revenue targets.

This role requires extensive travel, strong leadership, and hands-on sales expertise, with a focus on coaching teams, managing Salesforce processes, and collaborating with

Qualifications

• 5+ years of successful business experience in home sales or leasing.
• Strong organization, communication, enthusiasm, and people skills.
• Travel with overnight stays; travel Monday through Thursday; not more than 2 weeks consecutively.
• Bachelor’s degree preferred in marketing, real estate, or business-related field; HS diploma required.
• Demonstrated ability to train, coach, and influence others.
• Ability to work independently in a fast-paced, changing environment.
• Powerful technology skills including Salesforce, MS Office, spreadsheets, virtual meetings, and reporting tools.

Responsibilities

• Provide project-based sales leadership across acquisitions, underperforming communities, staffing vacancies, and other priority initiatives.
• Collaborate with sales leadership to drive occupancy and home sales by managing community assignments and initiatives.
• Assist at communities with on-site leadership and follow-up process improvements.
• Champion speed-to-lead and sales process consistency to improve conversions.
• Train, coach, and mentor community sales professionals to boost performance.
• Lead Salesforce compliance, user enablement, training, and reporting support.
• Work with prospects in sales offices: inquiries, lead follow-up, tours, deposits, and financing assistance.
• Analyze sales activity, conversion data, and performance metrics to drive results.
• Partner with community management and marketing to increase traffic, lead conversion, occupancy, and sales.
• Coordinate with lenders and internal teams to facilitate successful transactions and move-ins.
• Provide regular feedback to regional managers on staff performance.
• Manage full sales process from lead generation to move-in; interview and onboard new sales team members remotely when needed.
• Document sales processes and procedures for work-from-home operations.

Skills

Leadership

Coaching

Sales leadership

Communication

Organization

Education

High School Diploma

Bachelor’s degree in marketing, real estate, or business-related field

Tools

Salesforce CRM

Microsoft Office

Spreadsheets

Virtual meeting platforms

Reporting tools

Job description

Windward Communities has an expansive portfolio of manufactured home communities across the country. 23 communities with over 9,000 sites and positioned to grow in the future. Each community is tailored to the local area with features such as a community clubhouse, swimming pool, playground, dog park, picnic area, and walking trails. We are dedicated to providing a safe, attractive, affordable place for families to call home. Check us out at www.livewindward.com.

Overview

Responsible for successfully leading sales and occupancy projects including onboarding new sales managers, continuous training of sales staff and assisting at communities that have occupancy, staffing shortages and sales performance issues. Support occupancy growth, revenue performance, and sales excellence across the Windward Communities portfolio- specifically with communities that are assigned within this role. This role serves as a strategic sales resource, partnering with community teams to improve performance, onboard and develop new sales professionals, implement best practices, and provide firsthand sales leadership during community transitions, staffing gaps, acquisitions, and special projects. The ideal candidate combines strong sales expertise, operational agility, coaching ability, and a passion for helping teams succeed. This position requires extensive travel and the ability to quickly assess business needs, develop action plans, and drive measurable results.

Essential Functions, Duties And Responsibilities

• Provide project-based sales leadership across new acquisitions, underperforming communities, staffing vacancies, and other priority initiatives, identifying operational gaps and implementing strategies to improve sales performance, efficiency, and team effectiveness.
• Collaborate closely with sales leadership to drive organizational occupancy and home sales by managing strategic community assignments and implementing targeted sales initiatives.
• Assist underperforming communities by providing on-site sales leadership and hands-on support, while also improving follow-up processes.
• Champion speed-to-lead execution and sales process consistency to improve conversion rates and customer experience.
• Train, coach, and mentor community sales professionals to enhance sales effectiveness and professional development.
• Lead Salesforce compliance and user enablement efforts, including training, process guidance, reporting support, and day-to-day assistance for sales team members.
• Work with potential prospects in the sales office; to include handling inquiries, lead follow up, touring homes, collecting deposits and assisting with the home financing process.
• Analyze sales activity, conversion data, and performance metrics to make informed recommendations and drive results.
• Foster a sales-focused culture while partnering with community leadership and operational teams to align occupancy goals.
• Partner with community management and marketing teams to develop strategies that increase traffic, lead conversion, occupancy, and sales.
• Monitor market conditions, competitor activity, pricing, and inventory to identify sales opportunities.
• Coordinate with lenders and internal teams to facilitate successful transactions and move-ins.
• Provides regular feedback to regional managers to help assess the knowledge, skills, and abilities of operations and sales staff on an ongoing basis.
• Manage the full sales process from lead generation and initial contact though closing and move-in.
• Help interview and onboard new sales team members both in-person and remotely via Zoom, Teams etc.
• Document sales processes and procedures when working from home office.

Qualifications - Education, Experience And Preferred Skills

• Successful record in home sales and/or leasing within manufactured housing communities, multifamily communities and/or property management required.
• Demonstrated abilities in organization, communication, enthusiasm, and effective people skills.
• Travel - Ability to travel with overnight stays. Travel may be extensive. Travel would be Monday through Thursday. Travel will not be more than 2 weeks consecutively.
• Minimum 5+ years of successful business experience, preferably Manufactured housing/property management, and/or multifamily housing.
• Demonstrated ability to train, coach, and influence others.
• Takes initiative on solving challenges and can work independently in a fast-paced, changing environment.
• Strong technology skills, including CRM systems (Salesforce), Microsoft Office applications, spreadsheets, virtual meeting platforms, and reporting tools.
• Ability to effectively manage time and tasks in a dynamic environment.
• Ability to build trust and act honestly in relationships with others. Ability to assess and understand customers’ expectations, needs, and circumstances.
• Ability to work effectively with diverse personalities and treat people with respect, dignity, and fairness.
• High School Diploma required, bachelor’s degree in marketing, real estate, or business-related field preferred.

THE WINDWARD WAY

At Windward Communities, our mission is to earn our residents’ trust and confidence so they can make this the community of their dreams. It is our promise to:

• Treat residents and fellow employees with care, compassion, and respect. Every day, without question.
• Present prompt responses and comprehensive solutions if our residents have questions or concerns.
• Offer outstanding housing value and provide unmatched customer experience.
• Empower enthusiastic and resolute managers and team members to keep our communities safe and beautiful.
• Employ the strictest principles of honesty and integrity in all that we do.