Strategic Sales Enablement Lead

Cengage Group; Fargo (ND); Remote; USD 78,000 - 93,000; Full time

Job summary

Cengage Group is seeking a Sales Enablement Manager to translate product strategy into buyer-ready seller readiness. You will collaborate with Product, Marketing, Sales Leadership, and Learning & Development to build training, certifications, and resources.

You will drive coaching programs, measure outcomes, and reinforce knowledge through workshops, role-plays, and field observations, ensuring consistent readiness across the sales team.

Qualifications

• Bachelor's degree or related field.
• 5+ years in Sales Enablement or related role.
• Ability to translate complex product capabilities into practical learning.

Responsibilities

• Translate product and go-to-market strategy into sales capability.
• Develop coaching frameworks and practice opportunities.
• Partner with cross-functional teams to align enablement priorities.
• Measure enablement effectiveness and drive continuous improvement.

Skills

Sales Enablement

Cross-functional collaboration

Facilitation

Communication

Project management

Demonstrations / product demos

Highspot experience

Sales training

Education

Bachelor's degree in Business, Marketing, Communications, Education

Tools

Salesforce

Highspot

Job description

Cengage Group is seeking a Sales Enablement Manager to translate product strategy into buyer-ready seller readiness. You will collaborate with Product, Marketing, Sales Leadership, and Learning & Development to build training, certifications, and resources.

You will drive coaching programs, measure outcomes, and reinforce knowledge through workshops, role-plays, and field observations, ensuring consistent readiness across the sales team.