Strategic CTE Product Marketing Lead

Cengage Group; Providence (RI); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a dedicated School CTE Product Marketing Manager to drive GTM readiness and market launches. You will translate market insights into clear messaging, collaborate with Product, Content, and Sales, and support go-to-market assets across assigned products.

You will influence roadmap prioritization and develop foundational messaging, ensuring consistency across web and marketing collateral while partnering with Sales Enablement and Learning & Development for assets like

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years related experience in product marketing or marketing.
• Strong GTM messaging and market-insight capabilities.

Responsibilities

• Support GTM readiness and product launches by developing messaging, enablement assets, and coordinating launch timelines across Product, Marketing, and Sales.
• Lead analysis of market dynamics, customer needs, and competitive landscape to craft product positioning and GTM execution.
• Collect and synthesize voice-of-customer, market research, and field insights to support messaging and readiness for market release.
• Shape product roadmap, packaging, pricing, and prioritization with market- and customer-informed inputs.
• Develop and maintain foundational messaging including value propositions, proof points, personas, and product descriptions.
• Partner with Sales Enablement and Learning & Development to create sales demos, one-pagers, and messaging assets.
• Own and maintain national product messaging across web and marketing collateral for consistency.
• Collaborate with campaign teams to ensure consistency across pre-sale and post-sale experiences.

Skills

Product marketing

Market analysis

Cross-functional collaboration

Influence stakeholders

Sales enablement

Team collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

3+ years product marketing experience

Job description

Cengage Group is seeking a dedicated School CTE Product Marketing Manager to drive GTM readiness and market launches. You will translate market insights into clear messaging, collaborate with Product, Content, and Sales, and support go-to-market assets across assigned products.

You will influence roadmap prioritization and develop foundational messaging, ensuring consistency across web and marketing collateral while partnering with Sales Enablement and Learning & Development for assets like