Sales Enablement Lead: Master Product & GTM Enablement

Cengage Group; Nashville (TN); Remote; USD 78,000 - 93,000; Full time

Job summary

Cengage Group is seeking a Sales Enablement Manager to translate product and GTM strategy into the knowledge, skills, and confidence sellers need to succeed in the market. You will partner with Product, Marketing, and Learning & Development to build seller readiness across Cengage products and solutions.

You will lead programs, certifications, and resources to connect product capabilities to customer needs, enhance value storytelling, and strengthen demonstrations.

Qualifications

• Bachelor's degree in business, marketing, communications, education, or related field.
• 5+ years in sales enablement, product enablement, or related role.
• Ability to translate complex product capabilities into practical, seller-focused learning.
• Experience developing and delivering training programs that build seller knowledge, skills, and confidence.
• Strong facilitation, presentation, and communication skills.
• Experience collaborating with Product, Marketing, Sales, and Learning & Development teams.
• Experience with sales enablement tools; Highspot a plus.

Responsibilities

• Translate product and go-to-market strategy into seller-ready knowledge and skills.
• Develop enablement programs, trainings, certifications, and resources.
• Create coaching frameworks and reinforcement to improve demo and storytelling.
• Measure effectiveness and continuously improve enablement content and activities.

Skills

Seller enablement

Curriculum development

Facilitation

Cross-functional collaboration

Project management

Presentation skills

Communication skills

Adult learning principles

Education

Bachelor's degree in Business, Marketing, Communications, Education, or related field

Tools

Highspot

Salesforce

Job description

Cengage Group is seeking a Sales Enablement Manager to translate product and GTM strategy into the knowledge, skills, and confidence sellers need to succeed in the market. You will partner with Product, Marketing, and Learning & Development to build seller readiness across Cengage products and solutions.

You will lead programs, certifications, and resources to connect product capabilities to customer needs, enhance value storytelling, and strengthen demonstrations.