Strategic Sales Development Manager - Channel Growth

Heartland Coca-Cola Bottling Company, LLC; Dallas (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Coca-Cola Southwest Beverages LLC is seeking a Sales Development Manager to identify opportunities within large chain customers and maximize profitable sales opportunities. The role focuses on building long-term relationships with customer management teams and driving strategic pricing, promotions, and merchandising initiatives.

The ideal candidate has 3–5 years in consumer goods, experience with DSD and major accounts, strong analytical and communication skills, and a valid driver’s license.

Qualifications

• Bachelor’s degree or equivalent experience; high school diploma required.
• 3-5 years in consumer goods industry.
• 2 years in consumer products or direct store delivery sales; major account management.
• Experience developing annual business plans and price/package for retail customers.
• Strong analytical, organizational, planning, verbal and written communication skills.
• Valid driver’s license and driving record within MVR policy guidelines.
• 2 years’ experience in Coca-Cola system (preferred).
• Intermediate computer/database skills preferred.

Responsibilities

• Maximize profitable sales opportunities by understanding channel/customer business and building relationships with management teams.
• Sell customer plans including annual CMAs, pricing plans and promotional plans aligned with Coca-Cola system objectives.
• Evaluate outlet opportunities and collaboratively sell, overcoming objections.
• Assist customers with merchandising ideas to reach sales potential.
• Handle customer issues promptly and follow up on opportunities.
• Propose brands, packages and equipment to satisfy customer/consumer needs; leverage national/local marketing.
• Develop customized business plans addressing customer needs and Coke system profits and volume.
• Collaborate with customer on strategic pricing and packaging to achieve desired results.
• Execute promotions and programs leveraging national brand ideas and consumer insights.
• Sell-in and implement promotional strategies for new brands/packages.
• Activate Coca-Cola Southwest Beverages system to meet customer needs and drive beverage category profit.
• Track call activity and performance against goals; collaborate with cross-functional teams.
• Conduct post-promotional analysis and adjust promotions as needed.
• Arrange time/territory for optimal face-to-face selling opportunities.
• Host customer events to strengthen alignment with customers.

Skills

3-5 years experience

DSD sales

Key account management

Analytical skills

Verbal and written communications

Driver's license

Education

Bachelor’s degree or equivalent

Job description

Coca-Cola Southwest Beverages LLC is seeking a Sales Development Manager to identify opportunities within large chain customers and maximize profitable sales opportunities. The role focuses on building long-term relationships with customer management teams and driving strategic pricing, promotions, and merchandising initiatives.

The ideal candidate has 3–5 years in consumer goods, experience with DSD and major accounts, strong analytical and communication skills, and a valid driver’s license.