Manager, Sales Development

Heartland Coca-Cola Bottling Company, LLC; Dallas (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Coca-Cola Southwest Beverages LLC is seeking a Sales Development Manager to identify opportunities within large chain customers and maximize profitable sales opportunities. The role focuses on building long-term relationships with customer management teams and driving strategic pricing, promotions, and merchandising initiatives.

The ideal candidate has 3–5 years in consumer goods, experience with DSD and major accounts, strong analytical and communication skills, and a valid driver’s license.

Qualifications

• Bachelor’s degree or equivalent experience; high school diploma required.
• 3-5 years in consumer goods industry.
• 2 years in consumer products or direct store delivery sales; major account management.
• Experience developing annual business plans and price/package for retail customers.
• Strong analytical, organizational, planning, verbal and written communication skills.
• Valid driver’s license and driving record within MVR policy guidelines.
• 2 years’ experience in Coca-Cola system (preferred).
• Intermediate computer/database skills preferred.

Responsibilities

• Maximize profitable sales opportunities by understanding channel/customer business and building relationships with management teams.
• Sell customer plans including annual CMAs, pricing plans and promotional plans aligned with Coca-Cola system objectives.
• Evaluate outlet opportunities and collaboratively sell, overcoming objections.
• Assist customers with merchandising ideas to reach sales potential.
• Handle customer issues promptly and follow up on opportunities.
• Propose brands, packages and equipment to satisfy customer/consumer needs; leverage national/local marketing.
• Develop customized business plans addressing customer needs and Coke system profits and volume.
• Collaborate with customer on strategic pricing and packaging to achieve desired results.
• Execute promotions and programs leveraging national brand ideas and consumer insights.
• Sell-in and implement promotional strategies for new brands/packages.
• Activate Coca-Cola Southwest Beverages system to meet customer needs and drive beverage category profit.
• Track call activity and performance against goals; collaborate with cross-functional teams.
• Conduct post-promotional analysis and adjust promotions as needed.
• Arrange time/territory for optimal face-to-face selling opportunities.
• Host customer events to strengthen alignment with customers.

Skills

3-5 years experience

DSD sales

Key account management

Analytical skills

Verbal and written communications

Driver's license

Education

Bachelor’s degree or equivalent

Job description

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The Sales Development Manager is responsible for identifying opportunities within large chain customers or channels and maximizing profitable sales opportunities.

Duties and Responsibilities

• Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
• Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans that align with and support the customer's and the Coca-Cola system’s business objectives and strategies.
• Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections.
• Assist customers in reaching sales potential on company products by offering creative merchandising ideas.
• Handling customer issues and opportunities promptly.
• Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
• Develops a customized business plan addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume
• Collaboratively develop with customer a strategic plan (price and package) that generates desired results for both the customer and Coke system
• Execute channel and customer promotions and programs that leverage national brand ideas and thinking and consumer insights to drive increased consumer preference and customer activity.
• Sell-in and implement promotional strategies for the introduction of new brands and packages
• Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
• Solve issues that arise during execution and eliminate barriers.
• Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
• Collaborate with cross functional team members (e.g. marketing, finance, operations).
• Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
• Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
• Host customer events that help align ourselves better with the customer

Qualifications

Education:

• Bachelor’s degree or equivalent experience with a high school diploma required

Experience:

Required:

• 3-5 years in consumer goods industry
• Minimum of 2 years in consumer products or direct store delivery sales, major account management
• Experience in developing successful annual business plans and price and package for retail customers
• Strong analytical, organizational, planning, verbal and written communications skills are a must
• Valid driver’s license and driving record within MVR policy guidelines
• Preferred:
• 2 years’ experience in the Coca-Cola system
• Intermediate computer and database application skills preferred
• Bilingual ability preferred (Spanish)
• Experience managing budgets

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain Texas or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Coca-Cola Southwest Beverages. Please inform us at [e-mail] if you need assistance completing this application or to otherwise participate in the application process.

Coca-Cola Southwest Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.