Strategic Rx Growth Marketing Manager

CVS Health; Woonsocket (RI); On-site; USD 66,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health in Woonsocket, RI is seeking a strategic marketer to support Pharmacy Choice initiatives and paid search efforts, translating strategy into measurable execution across affordability programs and patient-facing goodwill campaigns.

You will partner with media, creative, analytics, and operations to deliver campaigns that improve access to care, price transparency, and value for patients, while managing budgets and performance across programs.

Qualifications

• 3–5 years of marketing experience executing integrated marketing, paid media, or digital programs.
• Strong attention to detail and accuracy across materials and reporting.
• Experience working with media agencies or internal media teams to measure performance.
• Strong analytical and business skills to use data for optimization.
• Experience tracking budgets and forecasting.
• Ability to lead multiple workstreams in a cross‑functional environment.

Responsibilities

• Manage Pharmacy Choice marketing initiatives including affordability and paid search.
• Collaborate with cross-functionals to translate priorities into actionable plans.
• Develop patient-facing campaigns and messaging across in-store and digital experiences.
• Support paid search and emerging strategies with keyword and bidding optimization.
• Track program performance, budgets, KPI reporting, and compliance.

Skills

Marketing experience

Analytical skills

Project management

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in Marketing or related field

Job description

CVS Health in Woonsocket, RI is seeking a strategic marketer to support Pharmacy Choice initiatives and paid search efforts, translating strategy into measurable execution across affordability programs and patient-facing goodwill campaigns.

You will partner with media, creative, analytics, and operations to deliver campaigns that improve access to care, price transparency, and value for patients, while managing budgets and performance across programs.