Marketing Manager, Pharmacy Choice

9005 CVS Pharmacy, Inc.; New York (NY); Hybrid; USD 66,000 - 159,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings options

Wellness programs

Other resources

Job summary

CVS Health is seeking a strategic marketer to support Pharmacy Choice initiatives, affordability programs, and paid search efforts. The role emphasizes translating strategy into actionable campaigns, managing budgets, and driving measurable impact for patients and the business.

The ideal candidate has 3–5 years in marketing within healthcare or retail, strong analytics, and comfort working across Media, Creative, Digital, and Analytics teams to improve accessibility and affordability of

Qualifications

• 3-5 years of marketing experience executing integrated marketing, paid media, paid search, or digital marketing programs.
• Strong attention to detail with accuracy across marketing materials and reporting.
• Experience coordinating marketing campaigns with media agencies or internal media teams to measure performance.
• Strong analytical and business skills to use data and reporting for optimization.
• Experience tracking marketing budgets and program performance and supporting forecasting.

Responsibilities

• Manage the execution of Pharmacy Choice marketing initiatives, including Rx goodwill programs, affordability campaigns, and paid search efforts.
• Partner cross-functionally with multiple teams to translate priorities into actionable plans and ensure successful launches.
• Develop and execute patient-facing marketing campaigns and messaging across channels and in-store/digital experiences.
• Support and optimize paid search strategies with keyword planning, bidding, ad copy, and performance measurement.
• Track program performance and budgets, including spend tracking, KPI reporting, and optimization recommendations.

Skills

Integrated marketing

Paid media

Paid search

Digital marketing

Healthcare marketing

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

SEO tools

Analytics platforms

Job description

We’re building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary At CVS Health, we are a purpose-driven health care innovation company committed to making health care more affordable and accessible for the patients we serve. We’re seeking a strategic and execution-focused marketer to support programs that drive Pharmacy Choice for patients. This role is ideal for a marketer who enjoys translating strategy into strong, measurable execution across a variety of initiatives, including paid search, affordability programs, and patient-facing goodwill efforts. The ideal candidate brings a strong sense of accountability and ownership, is comfortable navigating ambiguity and change, and can independently move work forward while adapting to evolving priorities. Reporting to the Senior Manager, Rx Growth Strategic Marketing, the Manager will manage and execute key Pharmacy Choice initiatives, support the paid search program supporting Rx growth efforts, and help manage budgets and performance across assigned programs. This individual will work closely with Media, Creative, Digital, Analytics, Store Experience, Omnichannel, Pharmacy Operations, Legal, Compliance, and agency partners to keep programs on track and deliver measurable impact for patients and the business.

Key Responsibilities

• Manage the execution of Pharmacy Choice marketing initiatives, including Rx goodwill programs, affordability and savings campaigns, and paid search efforts, supporting broader growth objectives and patient needs.
• Partner cross-functionally with Media, Creative, Digital, Analytics, Store Experience, Omnichannel, Pharmacy Operations, Legal, Compliance, and agency partners to translate marketing priorities into actionable plans, coordinate timelines, surface risks, and support successful launches across channels.
• Develop and execute patient-facing marketing campaigns and messaging, including creative briefs, channel activation, in-store and digital experiences, and field readiness efforts that build trust, improve access to care, and communicate prescription affordability solutions.
• Support and optimize paid search and emerging search strategies, collaborating with media partners on keyword strategies, bidding approaches, ad copy, performance measurement, and ongoing optimization.
• Track program performance and budgets, including spend tracking, reconciliation, KPI reporting, compliance review, and optimization recommendations to improve marketing effectiveness and investment efficiency.

Required Qualifications

• 3-5 years of marketing experience executing integrated marketing, paid media, paid search, or digital marketing programs, preferably within healthcare, retail, consumer marketing, or another highly regulated industry.
• Strong attention to detail, with the ability to ensure accuracy and consistency across marketing materials, program deliverables, and reporting.
• Experience supporting or managing marketing and media campaigns and working with media agencies or internal media teams to execute and measure performance-driven marketing programs.
• Strong analytical and business skills, with the ability to use data, marketing analytics, and reporting to identify insights and inform optimization.
• Experience tracking marketing budgets and program performance and supporting forecasting and investment planning.
• Demonstrated ownership and accountability, with the ability to manage multiple workstreams, navigate ambiguity and changing priorities, and proactively move work forward in a cross-functional environment.

Preferred Qualifications

• 5+ years of marketing experience with a foundation in healthcare, retail, or consumer marketing.
• Strong execution and project management skills, with experience managing complex timelines, deliverables, dependencies, and competing priorities to keep programs on track.
• Experience supporting patient affordability, savings, access, or healthcare consumer engagement programs.
• Familiarity with AI-enabled marketing, search, and emerging digital media tools.

Education

• Bachelor’s degree in Marketing, Business, or related field or equivalent experience.

Anticipated Weekly Hours 40

Pay Range

The typical pay range for this role is: $66,330.00 - $159,120.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Benefits

• medical coverage
• dental coverage
• vision coverage
• paid time off
• retirement savings options
• wellness programs
• other resources

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 11/30/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.