Pharmacy Growth Marketing Manager

CVSHealth; New York (NY); On-site; USD 66,000 - 159,000; Full time

Benefits offered by this job

Comprehensive benefits package

Health coverage (medical, dental, and

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a strategic marketer to drive Pharmacy Choice initiatives, affordability programs, and patient-facing goodwill efforts. This role involves translating strategy into measurable campaigns across paid search, in-store and digital experiences, and cross-functional collaboration.

You will manage budgets, monitor performance, and optimize campaigns to improve access to care and affordability for patients, reporting to the Senior Manager, Rx Growth Strategic Marketing.

Qualifications

• 3–5 years of marketing experience executing integrated marketing, paid media, or digital programs.
• Detail-oriented with consistency across materials and reporting.
• Experience coordinating campaigns with media agencies/internal media teams.
• Strong analytical skills using data and analytics to drive optimization.
• Experience budgeting and forecasting and tracking program performance.
• Demonstrated ownership with ability to manage multiple workstreams in cross-functional teams.

Responsibilities

• Execute Pharmacy Choice marketing initiatives and affordability campaigns.
• Coordinate with cross-functional teams to translate priorities into plans.
• Develop patient-facing campaigns and messaging across in-store and digital channels.
• Support paid search and emerging strategies with partners.
• Track budgets, spend, KPI reporting and optimization recommendations.

Skills

Marketing analytics

Budget tracking

Forecasting

Attention to detail

Paid search

Cross-functional collaboration

Ownership

Education

Bachelor's degree in Marketing, Business, or related field

Job description

CVS Health is seeking a strategic marketer to drive Pharmacy Choice initiatives, affordability programs, and patient-facing goodwill efforts. This role involves translating strategy into measurable campaigns across paid search, in-store and digital experiences, and cross-functional collaboration.

You will manage budgets, monitor performance, and optimize campaigns to improve access to care and affordability for patients, reporting to the Senior Manager, Rx Growth Strategic Marketing.