Rx Growth Marketing Manager

CVS Health; New York (NY); Híbrido; USD 66.000 - 159.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings options

Wellness programs

Other resources

Descripción de la vacante

CVS Health is seeking a strategic marketer to support Pharmacy Choice initiatives, affordability programs, and paid search efforts. The role emphasizes translating strategy into actionable campaigns, managing budgets, and driving measurable impact for patients and the business.

The ideal candidate has 3–5 years in marketing within healthcare or retail, strong analytics, and comfort working across Media, Creative, Digital, and Analytics teams to improve accessibility and affordability of

Formación

• 3-5 years of marketing experience executing integrated marketing, paid media, paid search, or digital marketing programs.
• Strong attention to detail with accuracy across marketing materials and reporting.
• Experience coordinating marketing campaigns with media agencies or internal media teams to measure performance.
• Strong analytical and business skills to use data and reporting for optimization.
• Experience tracking marketing budgets and program performance and supporting forecasting.

Responsabilidades

• Manage the execution of Pharmacy Choice marketing initiatives, including Rx goodwill programs, affordability campaigns, and paid search efforts.
• Partner cross-functionally with multiple teams to translate priorities into actionable plans and ensure successful launches.
• Develop and execute patient-facing marketing campaigns and messaging across channels and in-store/digital experiences.
• Support and optimize paid search strategies with keyword planning, bidding, ad copy, and performance measurement.
• Track program performance and budgets, including spend tracking, KPI reporting, and optimization recommendations.

Conocimientos

Integrated marketing

Paid media

Paid search

Digital marketing

Healthcare marketing

Analytics

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Ads

SEO tools

Analytics platforms

Descripción del empleo

CVS Health is seeking a strategic marketer to support Pharmacy Choice initiatives, affordability programs, and paid search efforts. The role emphasizes translating strategy into actionable campaigns, managing budgets, and driving measurable impact for patients and the business.

The ideal candidate has 3–5 years in marketing within healthcare or retail, strong analytics, and comfort working across Media, Creative, Digital, and Analytics teams to improve accessibility and affordability of