Senior Manager, Paid Social & Growth Marketing

CVSHealth; Woonsocket (RI); On-site; USD 83,000 - 183,000; Full time

Job summary

CVS Health in Rhode Island seeks a data‑driven paid media leader with 7+ years of experience in paid social, performance marketing, digital media, or social search to build, execute, and optimize full‑funnel campaigns that drive measurable business outcomes.

The successful candidate will partner with creative and analytics teams, leverage first‑party data, and mentor talent within a fast‑paced, matrixed environment while aligning with senior leadership on strategy and investment.

Qualifications

• 7+ years of experience in paid social, performance marketing, digital media, or social search.
• Hands-on expertise across major social advertising platforms.
• Experience developing and managing full-funnel paid media strategies.
• Strong campaign optimization, budget management, and performance marketing expertise.
• Experience with paid social and search marketing integration.
• Strong analytical, reporting, and data interpretation skills.
• Experience partnering with creative teams to develop performance-focused content.
• Ability to build audience targeting and segmentation strategies.
• Strong communication, presentation, and stakeholder management skills.
• Experience leading projects, agencies, or team members in a marketing environment.

Skills

Paid social & social search leadership

Analytics & data interpretation

Cross-functional collaboration

Stakeholder communication

Team mentorship

Education

High school diploma or GED

Bachelor's degree preferred

Job description

CVS Health in Rhode Island seeks a data‑driven paid media leader with 7+ years of experience in paid social, performance marketing, digital media, or social search to build, execute, and optimize full‑funnel campaigns that drive measurable business outcomes.

The successful candidate will partner with creative and analytics teams, leverage first‑party data, and mentor talent within a fast‑paced, matrixed environment while aligning with senior leadership on strategy and investment.