Paid Social Growth Manager

CVS Health; Woonsocket (RI); Sur place; USD 66 000 - 146 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision coverage

Paid time off

Retirement savings options

Wellness programs

Other resources

Résumé du poste

CVS Health in Woonsocket, RI is seeking a Manager, Paid Social to lead and optimize paid social campaigns across major platforms, leveraging first‑party data and testing to drive awareness, engagement, and loyalty.

The role collaborates with marketing, creative, loyalty, analytics, and influencer teams to develop data‑driven strategies, deliver measurable results, and provide actionable insights for performance improvements.

Qualifications

• 3–5 years of experience in paid social media, digital media buying, or performance marketing.
• Hands-on experience managing campaigns across major social advertising platforms.
• Strong analytical, reporting, and campaign optimization skills; translate data into insights.
• Experience with audience targeting, segmentation, retargeting, and first-party data activation.
• Experience with influencer marketing and paid media best practices preferred.

Responsabilités

• Lead execution and optimization of paid social media campaigns across major platforms.
• Drive campaign performance through testing and optimization.
• Develop targeted audience strategies using first‑party and platform data.
• Partner with creative, content, and influencer teams to maximize campaign effectiveness.
• Monitor performance, provide reporting and insights, and manage agency partnerships to achieve business objectives.

Connaissances

Paid social

Campaign optimization

Data analysis

Audience targeting

A/B testing

Cross-functional collaboration

Formation

Bachelor's degree in Marketing/Advertising/Communications

High school diploma or GED

Outils

Facebook Ads Manager

Google Ads

TikTok Ads Manager

Description du poste

CVS Health in Woonsocket, RI is seeking a Manager, Paid Social to lead and optimize paid social campaigns across major platforms, leveraging first‑party data and testing to drive awareness, engagement, and loyalty.

The role collaborates with marketing, creative, loyalty, analytics, and influencer teams to develop data‑driven strategies, deliver measurable results, and provide actionable insights for performance improvements.