Front Store Marketing Strategy Lead - Category Growth

CVS Health; Woonsocket (RI); On-site; USD 66,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a Manager, Front Store Marketing Strategy – Category Growth to lead omni-channel campaigns across paid, owned, and earned media. You will partner with cross-functional teams to define audience, messaging, and measurement, driving category growth and in-store engagement.

Ideal candidates bring 3–5+ years in marketing, strong digital experience, and a collaborative mindset. This full-time role based in Rhode Island offers a comprehensive benefits package and opportunities to

Qualifications

• 3-5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
• 2+ years of retail marketing or retail agency/strategy experience
• 1+ years of digital marketing experience
• Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results
• Creative critical thinker & problem solver who can incorporate new learnings into existing plans and act decisively and independently
• Intellectual curiosity about the customer, customer journey and customer experience
• Self‑motivated, high‑capacity individual who can function in a demanding, performance‑driven environment
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience
• Strong PC knowledge including Microsoft Word, Excel and PowerPoint

Responsibilities

• Partner with the Sr. Marketing Manager in developing the marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.
• Lead execution of marketing strategies and tactics across earned, owned and paid channels.
• Develop insight‑led briefs that clearly define the target audience, customer proposition, desired behavior, messaging, channel roles, and success measures. Tactics include email, paid media, affiliate, social, PR, influencer, direct mail, in‑store, and more.
• Manage and develop strong, collaborative relationships with business partners across the organization to ensure marketing initiatives meet deadlines.
• Leverage analytics to measure campaign success and support optimization to deliver desired results.
• Synthesize customer, category, competitive, loyalty, media, and campaign‑performance insights to identify growth opportunities and recommend changes to audience, message, offer, channel mix, and investment.
• Must understand how to create content to a channel’s technical specifications and how to properly advise creative to build to specifications.
• Act as an independent self‑starter and anticipate requests to properly execute projects and initiatives.
• Be able to negotiate compromises, have difficult conversations and manage up/across/down within and across teams in a positive and collaborative spirit.
• Ensure all marketing materials are on‑strategy and meet marketing, brand, and legal guidelines.
• Proactively self‑educate around retail and marketing industry trends to identify best practice opportunities and influence marketing strategies.
• Support development of annual marketing plans in support of category growth activations, helping to define the key initiatives for the segment for ongoing campaigns.

Skills

Marketing strategy

Digital marketing

Cross-functional collaboration

Communication skills

Education

MBA education

Bachelor’s degree or equivalent experience

Tools

Microsoft Word

Excel

PowerPoint

Job description

CVS Health is seeking a Manager, Front Store Marketing Strategy – Category Growth to lead omni-channel campaigns across paid, owned, and earned media. You will partner with cross-functional teams to define audience, messaging, and measurement, driving category growth and in-store engagement.

Ideal candidates bring 3–5+ years in marketing, strong digital experience, and a collaborative mindset. This full-time role based in Rhode Island offers a comprehensive benefits package and opportunities to