Brand Strategy & Planning Lead

CVS Health; Woonsocket (RI); Hybrid; USD 66,000 - 146,000; Full time

Job summary

CVS Health in Woonsocket, RI is seeking a Manager, Brand Planning & Strategy who will translate data into executive-ready narratives and keep strategic initiatives on track.

You will partner with internal teams to align plans with business goals, manage the marketing calendar, and create materials that influence decisions at the highest levels.

The role requires a Bachelor's degree, 2+ years of experience, and a proven ability to lead cross-functional projects in a hybrid work environment.

Qualifications

• 2+ years of relevant professional work experience.
• Must be able to commit to a hybrid working model in Woonsocket, RI.
• Bachelor's degree or equivalent experience.

Responsibilities

• Develop executive-level presentations, communications, and business cases for senior leadership.
• Analyze Front Store performance, campaigns, and market trends to identify opportunities.
• Lead end-to-end project management and go-to-market execution for strategic initiatives.
• Coordinate with strategy, merchandising, digital, media, and channel teams to align plans.
• Build planning frameworks and reporting tools to improve efficiency and execution.

Skills

Executive presentation

Strategic thinking

Stakeholder management

Education

Bachelor's degree or equivalent experience

Tools

PowerPoint

Excel

Workfront

Job description

CVS Health in Woonsocket, RI is seeking a Manager, Brand Planning & Strategy who will translate data into executive-ready narratives and keep strategic initiatives on track.

You will partner with internal teams to align plans with business goals, manage the marketing calendar, and create materials that influence decisions at the highest levels.

The role requires a Bachelor's degree, 2+ years of experience, and a proven ability to lead cross-functional projects in a hybrid work environment.