Strategic Retail Media Planner II

H-E-B; Austin County, TX; On-site; USD 70,000 - 110,000; Full time

Job summary

H-E-B is seeking a Retail Media Planner II to collaborate with Sales and suppliers to craft strategic media plans across multiple platforms. You will drive ad product selection, flighting, and the overall structure of campaigns while managing RFP processes and ensuring alignment with client objectives.

The role involves leveraging historical data to optimize plans, identifying test opportunities, and coordinating with Sales, Activation, and Account Management to meet campaign goals.

Qualifications

• 5+ years of experience in media planning or sales support.
• Experience developing cross-platform media plans for suppliers/agents.
• Familiarity with ad product selection, flighting and plan structures.

Responsibilities

• Develop cross-platform media plans and proposals aligned with supplier/agency goals.
• Collaborate with Sales to intake key details for ad product selection and plan structure; manage RFPs.
• Maintain ad inventory tracker and monitor trends; conduct QA of partner plans.

Skills

Media planning

Cross-functional collaboration

Data analysis

Communication skills

CRM knowledge

Education

Related degree or training

Tools

CRM software

RFP tooling/Process

Job description

H-E-B is seeking a Retail Media Planner II to collaborate with Sales and suppliers to craft strategic media plans across multiple platforms. You will drive ad product selection, flighting, and the overall structure of campaigns while managing RFP processes and ensuring alignment with client objectives.

The role involves leveraging historical data to optimize plans, identifying test opportunities, and coordinating with Sales, Activation, and Account Management to meet campaign goals.