Retail Media Planner II

H-E-B; San Antonio (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

H-E-B in Texas is seeking a Retail Media Planner II to craft cross-platform media plans for complex suppliers and agencies, aligning with business goals. You will partner with Sales to determine ad product selection, flighting, and structure, and guide the RFP process.

You will leverage historical data, identify test opportunities, manage inventories, QA partner plans, and support GTM rollouts while staying current on trends.

Qualifications

• 5+ years of experience in media planning or sales support.
• Knowledge of legal agreements and ad-related terminology across media.
• Ability to analyze and interpret data.
• Strong written and verbal communication and presentation skills.
• Strong interpersonal and collaboration skills.
• Strong project management and ability to manage multiple priorities.

Responsibilities

• Develop cross-platform media plans aligned with supplier/agency goals.
• Work with Sales to determine ad product selection, flighting, and structure; manage RFPs.
• Maintain ad inventory tracker and monitor trends.
• QA partner media plans and leverage data to optimize plans.
• Identify test and learn opportunities and support CRM tidiness.
• Draft insertion orders and assist with contract initiatives.
• Consult on use of H-E-B media products to drive customer value.
• Collaborate across Sales, Account Management, Activation to support campaigns.

Skills

Media planning

Data analysis

Project management

Cross-functional collaboration

Communication skills

CRM / sales support

Education

Related degree or comparable training

Job description

Responsibilities

Job Summary

As a Retail Media Planner II, you'll work closely with Sales counterparts to develop strategic media plans for some of our more complex suppliers and agencies, ensuring alignment with internal and external goals and objectives.

Key Responsibilities & Essential Functions

Management / Administration

• Develops cross-platform media plans and proposals that strategically align with more complex supplier / agency goals and objectives
• Works closely with Sales counterparts to intake key details to drive ad product selection, flighting, and overall structure of media plans; manages RFP process
• Maintains ad inventory tracker; tracks inventory trends
• Conducts QA of partner media plans
• Leverages historical campaign and enterprise data to drive strategic development of media plans
• Identifies test and learn opportunities
• Assists in Sales pipeline maintenance and CRM tidiness
• Writes insertion orders; facilitates contract initiatives
• Consults on use of H-E-B media products to deliver value to customers that align with their specific business objectives
• Serves as communication liaison between internal and external teams
• Provides additional guidance with sales support as needed
• Participates in client check-ins and media planning calls
• Stays current on trends and competition; helps develop online competitive analysis as needed
• Collaborates on / may lead select strategic projects; assists with GTM rollouts
• Works closely with crew counterparts across Sales, Account Management, Activation to support campaign goals and objectives; provides exceptional service

The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.

Qualifications & Key Requirements

Work Experience

• 5+ years of experience in media planning or sales support

Knowledge/Skills/Abilities

• Working knowledge of legal agreements, ad-related terminology across all media, and concepts / systems related to e-Comm and digital marketing
• Strong verbal / written communication and presentation skills
• Strong interpersonal skills
• Strong project management skills
• Ability to nurture collaborative relationships
• Ability to analyze and interpret data
• Ability to work and resolve issues cross-functionally
• Ability to manage multiple priorities and concurrent deadlines; attention to detail

Education

• A related degree or comparable formal training, certification, or work experience

The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.