Strategic Retail Media Planner II

H-E-B; San Antonio (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

H-E-B in Texas is seeking a Retail Media Planner II to craft cross-platform media plans for complex suppliers and agencies, aligning with business goals. You will partner with Sales to determine ad product selection, flighting, and structure, and guide the RFP process.

You will leverage historical data, identify test opportunities, manage inventories, QA partner plans, and support GTM rollouts while staying current on trends.

Qualifications

• 5+ years of experience in media planning or sales support.
• Knowledge of legal agreements and ad-related terminology across media.
• Ability to analyze and interpret data.
• Strong written and verbal communication and presentation skills.
• Strong interpersonal and collaboration skills.
• Strong project management and ability to manage multiple priorities.

Responsibilities

• Develop cross-platform media plans aligned with supplier/agency goals.
• Work with Sales to determine ad product selection, flighting, and structure; manage RFPs.
• Maintain ad inventory tracker and monitor trends.
• QA partner media plans and leverage data to optimize plans.
• Identify test and learn opportunities and support CRM tidiness.
• Draft insertion orders and assist with contract initiatives.
• Consult on use of H-E-B media products to drive customer value.
• Collaborate across Sales, Account Management, Activation to support campaigns.

Skills

Media planning

Data analysis

Project management

Cross-functional collaboration

Communication skills

CRM / sales support

Education

Related degree or comparable training

Job description

H-E-B in Texas is seeking a Retail Media Planner II to craft cross-platform media plans for complex suppliers and agencies, aligning with business goals. You will partner with Sales to determine ad product selection, flighting, and structure, and guide the RFP process.

You will leverage historical data, identify test opportunities, manage inventories, QA partner plans, and support GTM rollouts while staying current on trends.