Senior Retail Media Operations Manager

H-E-B; San Antonio (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

H-E-B is seeking an experienced Retail Media Ops Manager III to oversee cross-platform campaign activations for complex suppliers and agencies. The role emphasizes compliance, execution, and optimization toward defined goals, with a focus on campaign management and support of account relationships.

Responsibilities include setting up campaigns, tagging, audience activation, QA, and close collaboration with Sales and Media Planning teams to drive performance and ensure exceptional service.

Qualifications

• 7+ years in ad operations, ad trading, or media planning.
• Experience with ad serving platforms and programmatic DSPs.

Responsibilities

• Sets up and traffics cross-platform media campaigns for complex accounts.
• Implements tagging to capture media metrics (first/third party).
• Develops audience targeting and optimization strategies.
• QA to ensure brand safety and viewability compliance.
• Monitors delivery and performance; provides optimization recommendations.
• Collaborates with Sales, Account Management, and Media Planning teams.

Skills

Analytical skills

Project management

Verbal/written communication

Interpersonal skills

Data interpretation

Cross-functional collaboration

Prioritization & deadline management

Attention to detail

Education

Related degree or comparable training/experience

Tools

Google Ad Manager

CitrusAd

PromoteIQ

Criteo

DV360

The Trade Desk

MediaMath

Amazon DSP

Job description

H-E-B is seeking an experienced Retail Media Ops Manager III to oversee cross-platform campaign activations for complex suppliers and agencies. The role emphasizes compliance, execution, and optimization toward defined goals, with a focus on campaign management and support of account relationships.

Responsibilities include setting up campaigns, tagging, audience activation, QA, and close collaboration with Sales and Media Planning teams to drive performance and ensure exceptional service.