Retail Media Planner II

H-E-B; Town of Texas (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

H-E-B is seeking a Retail Media Planner II to collaborate with Sales and suppliers to craft strategic media plans across multiple platforms. You will drive ad product selection, flighting, and the overall structure of campaigns while managing RFP processes and ensuring alignment with client objectives.

The role involves leveraging historical data to optimize plans, identifying test opportunities, and coordinating with Sales, Activation, and Account Management to meet campaign goals.

Qualifications

• 5+ years of experience in media planning or sales support.
• Experience developing cross-platform media plans for suppliers/agents.
• Familiarity with ad product selection, flighting and plan structures.

Responsibilities

• Develop cross-platform media plans and proposals aligned with supplier/agency goals.
• Collaborate with Sales to intake key details for ad product selection and plan structure; manage RFPs.
• Maintain ad inventory tracker and monitor trends; conduct QA of partner plans.

Skills

Media planning

Cross-functional collaboration

Data analysis

Communication skills

CRM knowledge

Education

Related degree or training

Tools

CRM software

RFP tooling/Process

Job description

Job Summary

As a Retail Media Planner II, you'll work closely with Sales counterparts to develop strategic media plans for some of our more complex suppliers and agencies, ensuring alignment with internal and external goals and objectives.

Key Responsibilities & Essential Functions

• Develops cross-platform media plans and proposals that strategically align with more complex supplier / agency goals and objectives
• Works closely with Sales counterparts to intake key details to drive ad product selection, flighting, and overall structure of media plans; manages RFP process
• Maintains ad inventory tracker; tracks inventory trends
• Conducts QA of partner media plans
• Leverages historical campaign and enterprise data to drive strategic development of media plans
• Identifies test and learn opportunities
• Assists in Sales pipeline maintenance and CRM tidiness
• Writes insertion orders; facilitates contract initiatives
• Consults on use of H-E-B media products to deliver value to customers that align with their specific business objectives
• Serves as communication liaison between internal and external teams
• Provides additional guidance with sales support as needed
• Participates in client check-ins and media planning calls
• Stays current on trends and competition; helps develop online competitive analysis as needed
• Collaborates on / may lead select strategic projects; assists with GTM rollouts
• Works closely with crew counterparts across Sales, Account Management, Activation to support campaign goals and objectives; provides exceptional service

The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.

Work Experience

5+ years of experience in media planning or sales support

Knowledge/Skills/Abilities

• Working knowledge of legal agreements, ad-related terminology across all media, and concepts / systems related to e-Comm and digital marketing
• Strong verbal / written communication and presentation skills
• Strong interpersonal skills
• Strong project management skills
• Ability to nurture collaborative relationshipsAbility to analyze and interpret data
• Ability to work and resolve issues cross-functionally
• Ability to manage multiple priorities and concurrent deadlines; attention to detail

Education

• A related degree or comparable formal training, certification, or work experience

The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.