Strategic Public Sector Marketing Program Manager

Staples; Framingham (MA); On-site; USD 110,000 - 150,000; Full time

Job summary

Staples seeks a Program Manager, Customer Marketing (Public Sector) to shape insight-driven campaigns that engage K-12, higher ed, government, and non-profits. You will connect customer data, business priorities, and buyer needs to coordinate campaigns across Sales, Marketing, Digital, Creative, and Analytics.

You will lead multi-channel programs, develop audience-specific messaging, and manage assets like white papers and case studies, while partnering with Sales to accelerate pipeline growth

Qualifications

• Analytical mindset with strong measurement and optimization focus.
• Ability to translate data into actionable marketing programs for cross-functional teams.
• Excellent written and verbal communication with stakeholder influence.
• Proven project management and deadline discipline across complex initiatives.
• Self-motivated with strong prioritization and escalation judgment.

Responsibilities

• Develop targeted campaigns for the public sector (K-12, higher ed, government, non-profits).
• Partner with Sales and Marketing to align campaigns with pipeline and revenue goals.
• Prioritize initiatives based on business impact and resource investment.
• Coordinate multi-channel programs across email, paid media, thought leadership, and partner channels.
• Oversee campaign execution for quality, consistency, and on-time delivery.
• Create audience-specific messaging informed by insights and priorities.
• Develop sales enablement materials in collaboration with Creative and Analytics.
• Define KPIs and measurement frameworks to evaluate ROI and program effectiveness.
• Lead test-and-learn to improve targeting, messaging, and channel mix.
• Translate performance data into actionable recommendations for future campaigns.
• Lead projects across a matrixed organization and mentor junior team members.

Skills

Analytical thinking

Cross-functional collaboration

Communication skills

Project management

Self-directed

Organizational skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Marketo

Job description

Staples seeks a Program Manager, Customer Marketing (Public Sector) to shape insight-driven campaigns that engage K-12, higher ed, government, and non-profits. You will connect customer data, business priorities, and buyer needs to coordinate campaigns across Sales, Marketing, Digital, Creative, and Analytics.

You will lead multi-channel programs, develop audience-specific messaging, and manage assets like white papers and case studies, while partnering with Sales to accelerate pipeline growth