Strategic Marketing Programs Lead, 3PL

Staples; Framingham (MA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Inclusive culture with associate-ledER

Flexible PTO: 22 days

Job summary

Staples is seeking a Program Manager, Customer Marketing (3PL) to shape targeted, insight-driven marketing campaigns across Sales, Marketing, Digital, Creative, and Analytics. This role sits in Framingham, MA and supports Staples’ U.S. business.

You will connect customer data with business priorities to deliver campaigns that drive demand, engagement, and pipeline growth while coordinating multiple teams and channels for timely execution.

Qualifications

• Bachelor’s degree required in Marketing, Business, Communications, or related field.
• 5+ years of experience in B2B marketing, demand gen, content, or lifecycle marketing.
• Experience developing targeted marketing programs and partnering across functions.

Responsibilities

• Develop targeted campaigns for the 3PL business based on customer needs and market opportunities.
• Partner with Sales and Marketing to align campaigns with pipeline and revenue goals.
• Activate multi-channel programs across email, paid media, website, and partner channels.
• Oversee campaign execution for quality, consistency, and on-time delivery.
• Define KPIs and measurement frameworks with Analytics to evaluate ROI.
• Lead cross-functional projects and mentor junior team members.

Skills

Analytical thinking

Campaign strategy

Cross-functional collaboration

Performance measurement

Storytelling

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Marketo

Job description

Staples is seeking a Program Manager, Customer Marketing (3PL) to shape targeted, insight-driven marketing campaigns across Sales, Marketing, Digital, Creative, and Analytics. This role sits in Framingham, MA and supports Staples’ U.S. business.

You will connect customer data with business priorities to deliver campaigns that drive demand, engagement, and pipeline growth while coordinating multiple teams and channels for timely execution.