Public Sector Customer Marketing Program Lead

Staples; Framingham (MA); On-site; USD 110,000 - 150,000; Full time

Job summary

Staples is seeking a Program Manager, Customer Marketing (Public Sector) to shape insight-driven campaigns that create demand, deepen engagement, and support pipeline growth. You will connect customer data, business priorities, and buyer needs to coordinate campaigns across Sales, Marketing, Digital, Creative, and Analytics.

You will lead multi-channel programs, optimize messaging, and develop assets like white papers, case studies, and value propositions, while defining KPIs with Analytics and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, content development, or lifecycle marketing.
• 5+ years of combined experience developing or executing targeted marketing programs and partnering across functions to move complex work forward.
• Hands-on experience executing targeted marketing programs.
• Demonstrated ability to customize messaging and content for specific audiences, accounts, or buying groups.
• Experience partnering with Sales teams and supporting revenue-driven initiatives.
• Strong project management skills with the ability to keep work on time and on budget.

Responsibilities

• Develop targeted campaigns for the public sector (K-12, higher ed, government, non-profits) based on customer needs, buying behaviors, and market opportunities.
• Partner with Sales and cross-functional Marketing teams to align campaign priorities with pipeline and revenue goals.
• Prioritize initiatives based on expected business impact and resource investment.
• Activate integrated, multi-channel programs across email, trade publications, paid media, sales enablement, the website, and partner channels.
• Oversee campaign execution to ensure quality, consistency, and on-time delivery.
• Create audience-specific messaging, value propositions, and buyer-centric narratives informed by customer insights and business priorities.
• Manage the development of white papers, videos, articles, case studies, testimonials, and other campaign assets in partnership with Creative and cross-functional teams.
• Develop and maintain sales enablement tools, including pitch decks, case studies, and value propositions.
• Define KPIs and measurement frameworks with Analytics to evaluate program effectiveness and ROI.
• Lead a structured test-and-learn approach to improve targeting, messaging, personalization, and channel mix.
• Analyze marketing and pipeline performance data, translate insights into recommendations, and inform future campaign strategies.
• Lead projects or workstreams across a matrixed organization, coordinating resources, priorities, and timelines.
• Provide day-to-day guidance and mentorship to junior team members or project contributors as needed.

Skills

Analytical thinking

Communication

Cross-functional collab

Project management

Demand generation

Campaign strategy

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketo

Job description

Staples is seeking a Program Manager, Customer Marketing (Public Sector) to shape insight-driven campaigns that create demand, deepen engagement, and support pipeline growth. You will connect customer data, business priorities, and buyer needs to coordinate campaigns across Sales, Marketing, Digital, Creative, and Analytics.

You will lead multi-channel programs, optimize messaging, and develop assets like white papers, case studies, and value propositions, while defining KPIs with Analytics and