Cross-Channel Brand Activation Program Lead

Staples; Framingham (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus plan

Floating holiday

Flexible work hours

401(k) match

Medical insurance

Dental insurance

Vision insurance

Life and disability insurance

Store discount

Job summary

Staples is seeking a Program Manager, Brand Activation to plan, coordinate, and execute integrated marketing campaigns that support category priorities and seasonal initiatives. You will connect Merchandising, Creative, CRM, Digital Marketing, and more to ensure on-strategy delivery across channels.

The successful candidate brings strong marketing knowledge, project leadership, stakeholder management, and a proactive approach to solving complex business challenges, while driving continuous

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing, campaign management, brand activation, retail marketing, or related disciplines.
• Experience planning, coordinating, and executing marketing campaigns or cross-functional initiatives.
• Experience managing timelines, workback schedules, deliverables, and approvals.
• Proficiency with Microsoft Office Suite including PowerPoint, Excel, Outlook, and Teams.

Responsibilities

• Lead planning, coordination, and execution of category, seasonal, promotional, and brand activation campaigns across multiple channels.
• Translate priorities into actionable campaign plans, briefs, schedules, milestones, and deliverables.
• Manage timelines, approvals, stakeholder reviews, launch readiness, and post-campaign evaluations.
• Partner with Merchandising, Creative, CRM, Digital Marketing, Paid Media, Operations, Stores, Analytics, and agencies to ensure seamless execution.
• Facilitate cross-functional meetings and status updates to keep initiatives moving forward.
• Identify risks, dependencies, resource constraints, and propose solutions with escalation paths.
• Ensure messaging, assets, promotions, and timing remain aligned across channels.
• Support in-market adjustments and optimization with key stakeholders.
• Consolidate results and insights to improve future activations.
• Maintain planning tools, processes, and templates for efficiency.

Skills

Program management

Project management

Stakeholder management

Cross-functional collaboration

Communication

Analytical thinking

Problem solving

Ambiguity navigation

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

PowerPoint

Excel

Outlook

Teams

Job description

Staples is seeking a Program Manager, Brand Activation to plan, coordinate, and execute integrated marketing campaigns that support category priorities and seasonal initiatives. You will connect Merchandising, Creative, CRM, Digital Marketing, and more to ensure on-strategy delivery across channels.

The successful candidate brings strong marketing knowledge, project leadership, stakeholder management, and a proactive approach to solving complex business challenges, while driving continuous