Public Sector Marketing Program Manager

Staples Advantage Canada; Framingham (MA); On-site; USD 110,000 - 150,000; Full time

Job summary

Staples is seeking a Program Manager, Customer Marketing (Public Sector) to shape targeted campaigns across K-12, higher education, government, and non-profits. You will connect data, priorities, and buyer needs to coordinate efforts across Sales, Marketing, Digital, Creative, and Analytics.

You will lead multi-channel programs, develop compelling audience messaging, and oversee assets while partnering with cross-functional teams to measure impact and optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, content development, or lifecycle marketing.
• 5+ years developing or executing targeted marketing programs with cross-functional collaboration.
• Hands-on experience executing targeted marketing programs.
• Experience customizing messaging and content for specific audiences, accounts, or buying groups.
• Experience partnering with Sales teams and supporting revenue-driven initiatives.
• Strong project management skills with meeting deadlines and budgets.
• Experience using performance metrics to improve campaigns and translate insights into action.
• Demonstrated ability to manage complex programs and drive execution across multiple teams.

Responsibilities

• Develop targeted campaigns for the public sector (K-12, higher ed, government, non-profits).
• Partner with Sales and cross-functional Marketing to align campaigns with pipeline and revenue goals.
• Prioritize initiatives based on business impact and resources.
• Activate multi-channel programs across email, paid media, website, and partner channels.
• Oversee campaign execution for quality, consistency, and on-time delivery.
• Create audience-specific messaging and buyer-centric narratives based on insights.
• Develop sales enablement materials like decks and case studies with Creative teams.
• Define KPIs and measurement frameworks with Analytics to assess ROI.
• Lead test-and-learn to improve targeting and channel mix.
• Analyze performance data and translate insights into future strategies.
• Lead projects across a matrixed organization and mentor junior team members.

Skills

Analytical thinking

Excellent communication

Cross-functional collaboration

Influencing skills

Proactive/self-directed

Organization / PM

Education

Bachelor’s degree (Marketing, Business, Communications, or related)

Tools

Salesforce

Marketo

Job description

Staples is seeking a Program Manager, Customer Marketing (Public Sector) to shape targeted campaigns across K-12, higher education, government, and non-profits. You will connect data, priorities, and buyer needs to coordinate efforts across Sales, Marketing, Digital, Creative, and Analytics.

You will lead multi-channel programs, develop compelling audience messaging, and oversee assets while partnering with cross-functional teams to measure impact and optimize performance.