Program Manager, Customer Marketing (Public Sector)

Staples Advantage Canada; Framingham (MA); On-site; USD 110,000 - 150,000; Full time

Job summary

Staples is seeking a Program Manager, Customer Marketing (Public Sector) to shape targeted campaigns across K-12, higher education, government, and non-profits. You will connect data, priorities, and buyer needs to coordinate efforts across Sales, Marketing, Digital, Creative, and Analytics.

You will lead multi-channel programs, develop compelling audience messaging, and oversee assets while partnering with cross-functional teams to measure impact and optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, content development, or lifecycle marketing.
• 5+ years developing or executing targeted marketing programs with cross-functional collaboration.
• Hands-on experience executing targeted marketing programs.
• Experience customizing messaging and content for specific audiences, accounts, or buying groups.
• Experience partnering with Sales teams and supporting revenue-driven initiatives.
• Strong project management skills with meeting deadlines and budgets.
• Experience using performance metrics to improve campaigns and translate insights into action.
• Demonstrated ability to manage complex programs and drive execution across multiple teams.

Responsibilities

• Develop targeted campaigns for the public sector (K-12, higher ed, government, non-profits).
• Partner with Sales and cross-functional Marketing to align campaigns with pipeline and revenue goals.
• Prioritize initiatives based on business impact and resources.
• Activate multi-channel programs across email, paid media, website, and partner channels.
• Oversee campaign execution for quality, consistency, and on-time delivery.
• Create audience-specific messaging and buyer-centric narratives based on insights.
• Develop sales enablement materials like decks and case studies with Creative teams.
• Define KPIs and measurement frameworks with Analytics to assess ROI.
• Lead test-and-learn to improve targeting and channel mix.
• Analyze performance data and translate insights into future strategies.
• Lead projects across a matrixed organization and mentor junior team members.

Skills

Analytical thinking

Excellent communication

Cross-functional collaboration

Influencing skills

Proactive/self-directed

Organization / PM

Education

Bachelor’s degree (Marketing, Business, Communications, or related)

Tools

Salesforce

Marketo

Job description

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

Join Staples as a Program Manager, Customer Marketing (Public Sector) and help shape targeted, insight-driven marketing programs that create demand, deepen customer engagement, and support pipeline growth. You will connect customer data, business priorities, and buyer needs to coordinated campaigns across Sales, Marketing, Digital, Creative, and Analytics.

What you will be doing:

• Develop targeted campaigns for the public sector (K-12, higher ed, government, non-profits) based on customer needs, buying behaviors, and market opportunities.
• Partner with Sales and cross-functional Marketing teams to align campaign priorities with pipeline and revenue goals.
• Prioritize initiatives based on expected business impact and resource investment.
• Activate integrated, multi-channel programs across email, trade publications, paid media, sales enablement, the website, and partner channels.
• Oversee campaign execution to ensure quality, consistency, and on-time delivery.
• Create audience-specific messaging, value propositions, and buyer-centric narratives informed by customer insights and business priorities.
• Manage the development of white papers, videos, articles, case studies, testimonials, and other campaign assets in partnership with Creative and cross-functional teams.
• Develop and maintain sales enablement tools, including pitch decks, case studies, and value propositions.
• Define KPIs and measurement frameworks with Analytics to evaluate program effectiveness and ROI.
• Lead a structured test-and-learn approach to improve targeting, messaging, personalization, and channel mix.
• Analyze marketing and pipeline performance data, translate insights into recommendations, and inform future campaign strategies.
• Lead projects or workstreams across a matrixed organization, coordinating resources, priorities, and timelines.
• Provide day-to-day guidance and mentorship to junior team members or project contributors as needed.

What You Bring to the Table:

• Analytical, customer-focused thinking with a strong commitment to measurement, testing, and continuous improvement.
• Excellent communication skills and the ability to clearly present campaign strategies, insights, and recommendations.
• Ability to translate customer, campaign, and pipeline data into actionable marketing strategies and programs.
• Strong cross-functional collaboration and influencing skills across Sales, Marketing, Creative, Digital, and Analytics.
• Proactive, self-directed approach with sound judgment and appropriate escalation when strategic direction or prioritization is needed.
• Excellent organization and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced, evolving environment.

What’s needed: Basic Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, content development, or lifecycle marketing.
• 5+ years of combined experience developing or executing targeted marketing programs and partnering across functions to move complex work forward.
• Hands-on experience executing targeted marketing programs.
• Demonstrated ability to customize messaging and content for specific audiences, accounts, or buying groups.
• Experience partnering with Sales teams and supporting revenue-driven initiatives.
• Strong project management skills with the ability to keep work on time and on budget.
• Experience using performance metrics to evaluate and improve campaigns and translate insights into action.
• Demonstrated ability to manage complex programs and drive execution across multiple teams.

Preferred Qualifications:

• Experience in B2B marketing within the public sector.
• Experience supporting account-based marketing or targeted demand generation strategies.
• Familiarity with marketing automation platforms and CRM systems, such as Salesforce or Marketo.
• Experience developing sales enablement materials for complex offerings.
• Demonstrated success driving measurable pipeline or revenue impact through marketing programs.
• Advanced analytical experience building measurement frameworks and test-and-learn strategies.

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate’s experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.