Strategic Programmatic Lead – Remote (US)

Directive; Dallas (TX); Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match

Unlimited PTO

Paid holidays

Employer-paid plan

Job summary

Directive Consulting is seeking a bold, strategic Programmatic Strategist to manage day-to-day programmatic client work, including campaign builds, optimization, and reporting across DSPs. You’ll craft client strategies, communicate with stakeholders, and drive growth for B2B/SaaS brands.

Candidates should bring 3+ years in programmatic roles, hands-on media buying with DSPs, and a strong ability to tie programmatic efforts to business KPIs.

Qualifications

• 3+ years in programmatic roles (B2B/SaaS a plus).
• Hands-on media buying in DSPs; experience with The Trade Desk and DV360.

Responsibilities

• Campaign management across DSPs (DV360, The Trade Desk, etc).
• Develop and implement programmatic campaigns aligned with client objectives.
• Optimize campaigns for performance and pacing; monitor delivery.
• Generate and analyze performance reports; provide actionable insights.

Skills

Programmatic experience

DSP buying

Media planning

Channel integration

Cross-functional collaboration

Analytical mindset

Tools

The Trade Desk

DV360

Job description

Directive Consulting is seeking a bold, strategic Programmatic Strategist to manage day-to-day programmatic client work, including campaign builds, optimization, and reporting across DSPs. You’ll craft client strategies, communicate with stakeholders, and drive growth for B2B/SaaS brands.

Candidates should bring 3+ years in programmatic roles, hands-on media buying with DSPs, and a strong ability to tie programmatic efforts to business KPIs.