Strategic Programmatic Demand Partnerships Manager

Comcast Advertising

New York (NY)

Hybrid

USD 140,000 - 210,000

Full time

3 days ago

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Job summary

Comcast Advertising in New York is seeking a strategic Manager, Demands Partnerships & Marketplace Development to own DSP relationships, grow programmatic revenue, and expand marketplace opportunities across verticals including Political and Pharma. This role partners across Sales, Operations, and data partners to accelerate monetization initiatives.

The ideal candidate has strong DSP fluency, cross-functional collaboration skills, and can activate deals from inception to marketplace execution

Qualifications

Experience in programmatic advertising with DSPs and marketplace partners.
Strong DSP fluency and knowledge of CTV/FAST monetization.
Office based in New York, NY with 4 days on-site and 1 day remote.

Responsibilities

Own day-to-day relationships with DSPs and demand partners to drive revenue growth.
Identify opportunities to increase spend through PMP creation and curated marketplace participation.
Develop and execute demand development strategies with DSPs, agencies, and marketplace partners.
Act as the primary contact for marketplace initiatives, agency buying programs, and curated inventory opportunities.
Collaborate with Sales, Ad Ops, Yield, and Product to ensure seamless deal execution.
Provide marketplace insights, optimizing fill and buyer adoption.