Programmatic Demand Partnerships Lead (DSP & Marketplaces)

Comcast (CC) of Willow Grove; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Xumo, a joint venture between Comcast and Charter Communications, is seeking a highly strategic and commercially driven Manager, Demand Partnerships & Marketplace Development in New York to lead DSP relationships, drive demand development initiatives, and expand marketplace opportunities across verticals including Political and Pharma.

Position is office-based in New York, NY with 4 days on-site and 1 day remote.

Qualifications

• Strong DSP knowledge and monetization experience.
• Experience with political and pharma advertising verticals.
• Office-based in New York with 4 days on-site and 1 day remote.

Responsibilities

• Own day-to-day relationships with key DSPs and demand partners, driving revenue growth and strategic alignment.
• Identify opportunities to increase spend through PMP creation, curated marketplace participation, audience packaging, and vertical-specific solutions.
• Develop and execute demand development strategies with DSPs, agencies, and marketplace partners.
• Act as the primary point of contact for marketplace initiatives, agency buying programs, and curated inventory opportunities.
• Serve as the internal subject matter expert for Political and Pharma advertising within programmatic and CTV.
• Partner with Sales to develop marketplace-ready packaging, targeting strategies, and messaging tailored to key verticals.
• Advise internal stakeholders on compliance considerations, buying trends, seasonal demand cycles, and marketplace expectations across verticals.
• Work with SSPs, DSPs, and data partners to create differentiated vertical offerings.
• Support and expand relationships with agency marketplaces, curated marketplace teams, and strategic buying groups.
• Collaborate with Sales to identify opportunities for inclusion in agency PMP programs and curated marketplace activations.
• Help position inventory effectively within DSP and SSP marketplace ecosystems.
• Participate in client-facing conversations, marketplace strategy sessions, and demand-focused business review.
• Partner closely with the Programmatic Account Manager on deal setup, troubleshooting, pacing, optimization, and activation workflows.
• Collaborate with Ad Operations, Yield, and Product teams to ensure seamless execution of programmatic deals and marketplace initiatives.
• Analyze spend trends, DSP feedback, marketplace performance, and supply-side opportunities to identify areas for growth.
• Provide actionable recommendations to improve fill, monetization, and buyer adoption.

Skills

Collaboration

Contract Negotiations

Monetization

Revenue Growth

Strategic Alignment

Taking Initiative

Education

Bachelor's Degree

Job description

Xumo, a joint venture between Comcast and Charter Communications, is seeking a highly strategic and commercially driven Manager, Demand Partnerships & Marketplace Development in New York to lead DSP relationships, drive demand development initiatives, and expand marketplace opportunities across verticals including Political and Pharma.

Position is office-based in New York, NY with 4 days on-site and 1 day remote.