Manager, Programmatic Demand Partnerships-Xumo Advertising

Comcast; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Xumo, formed as a joint venture between Comcast and Charter, seeks a Manager of Demand Partnerships & Marketplace Development in New York. You will own DSP relationships, drive demand initiatives, and expand marketplace opportunities across Political and Pharma verticals, reporting to the Director of Programmatic Partnerships.

The role requires deep DSP fluency, knowledge of CTV/FAST monetization, and cross-functional collaboration with Sales, Operations, and external partners.

Qualifications

• 5+ years in programmatic advertising or DSP partnerships.
• Strong knowledge of DSPs, CTV, and FAST monetization.
• Bachelor's degree required or equivalent experience.

Responsibilities

• Own day-to-day relationships with DSPs and demand partners.
• Identify opportunities to increase spend through PMP creation, curated marketplace participation, audience packaging, and vertical-specific solutions.
• Develop and execute demand development strategies with DSPs, agencies, and marketplace partners.
• Act as the primary point of contact for marketplace initiatives, agency buying programs, and curated inventory opportunities.
• Serve as the internal subject matter expert for Political and Pharma advertising within programmatic and CTV.
• Partner with Sales to develop marketplace-ready packaging, targeting strategies, and messaging tailored to key verticals.
• Advise internal stakeholders on compliance considerations, buying trends, seasonal demand cycles, and marketplace expectations across verticals.
• Work with SSPs, DSPs, and data partners to create differentiated vertical offerings.
• Support and expand relationships with agency marketplaces, curated marketplace teams, and strategic buying groups.
• Collaborate with Sales to identify opportunities for inclusion in agency PMP programs and curated marketplace activations.
• Help position inventory effectively within DSP and SSP marketplace ecosystems.
• Participate in client-facing conversations, marketplace strategy sessions, and demand-focused business review.
• Partner closely with the Programmatic Account Manager on deal setup, troubleshooting pacing, optimization, and activation workflows.
• Collaborate with Ad Operations, Yield, and Product teams to ensure seamless execution of programmatic deals and marketplace initiatives.
• Analyze spend trends, DSP feedback, marketplace performance, and supply-side opportunities to identify areas for growth.
• Provide actionable recommendations to improve fill, monetization, and buyer adoption.

Skills

Monetization

Collaboration

Revenue Growth

Strategic Alignment

Taking Initiative

Contract Negotiations

Education

Bachelor's Degree

Job description

Xumo, a joint venture between Comcast and Charter Communications, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast’s global entertainment platform, Xumo devices feature a world-class user interface with universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service offering hundreds of linear channels and on-demand options. Xumo Enterprise provides tools and services for content creators, distributors, and advertisers to make FAST content more accessible.

Job Summary

We are seeking a highly strategic and commercially driven Manager, Demand Partnerships & Marketplace Development to join our Programmatic Partnerships team. This role will focus on owning and growing DSP relationships, driving demand development initiatives, and expanding marketplace opportunities across key verticals including Political and Pharma. Reporting to the Director of Programmatic Partnerships, this individual will play a critical role in accelerating programmatic revenue growth by developing deep partnerships with DSPs, agency buying teams, curated marketplaces, and data/targeting partners. The ideal candidate has strong DSP fluency, understands the nuances of CTV and FAST monetization, and can operate cross-functionally with Sales, Account Management, Operations, and external demand partners. This role will also work closely with the Programmatic Account Manager to support deal activation, troubleshooting, optimization, and marketplace execution.

Job Description

Additional Info/Highly Preferred Experience:

• Position focuses on sales & partnerships with DSPs and uncovering new opportunities to drive demand & revenue.
• Ideal candidate will have strong DSP knowledge, optimization strategies & experience in high-value verticals; pharma & political. And passionate about finding new demand & turning opportunities into growth.
• Position is office based in New York, NY- 4 days on-site & 1 day remote

Core Responsibilities

• Own day-to-day relationships with key DSPs and demand partners, driving revenue growth and strategic alignment
• Identify opportunities to increase spend through PMP creation, curated marketplace participation, audience packaging, and vertical-specific solutions
• Develop and execute demand development strategies with DSPs, agencies, and marketplace partners
• Act as the primary point of contact for marketplace initiatives, agency buying programs, and curated inventory opportunities
• Serve as the internal subject matter expert for Political and Pharma advertising within programmatic and CTV
• Partner with Sales to develop marketplace-ready packaging, targeting strategies, and messaging tailored to key verticals
• Advise internal stakeholders on compliance considerations, buying trends, seasonal demand cycles, and marketplace expectations across verticals
• Work with SSPs, DSPs, and data partners to create differentiated vertical offerings
• Support and expand relationships with agency marketplaces, curated marketplace teams, and strategic buying groups
• Collaborate with Sales to identify opportunities for inclusion in agency PMP programs and curated marketplace activations
• Help position inventory effectively within DSP and SSP marketplace ecosystems
• Participate in client-facing conversations, marketplace strategy sessions, and demand-focused business review
• Partner closely with the Programmatic Account Manager on deal setup, troubleshooting pacing, optimization, and activation workflows
• Collaborate with Ad Operations, Yield, and Product teams to ensure seamless execution of programmatic deals and marketplace initiatives
• Analyze spend trends, DSP feedback, marketplace performance, and supply-side opportunities to identify areas for growth
• Provide actionable recommendations to improve fill, monetization, and buyer adoption

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Monetization; Collaboration; Revenue Growth; Strategic Alignment; Taking Initiative; Contract Negotiations

Salary:

New York Pay Range: $139,753.49 - $209,630.23

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Targeted Commission: $47,142.85

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years