Programmatic Demand & Marketplace Growth Manager

Comcast; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Xumo, formed as a joint venture between Comcast and Charter, seeks a Manager of Demand Partnerships & Marketplace Development in New York. You will own DSP relationships, drive demand initiatives, and expand marketplace opportunities across Political and Pharma verticals, reporting to the Director of Programmatic Partnerships.

The role requires deep DSP fluency, knowledge of CTV/FAST monetization, and cross-functional collaboration with Sales, Operations, and external partners.

Qualifications

• 5+ years in programmatic advertising or DSP partnerships.
• Strong knowledge of DSPs, CTV, and FAST monetization.
• Bachelor's degree required or equivalent experience.

Responsibilities

• Own day-to-day relationships with DSPs and demand partners.
• Identify opportunities to increase spend through PMP creation, curated marketplace participation, audience packaging, and vertical-specific solutions.
• Develop and execute demand development strategies with DSPs, agencies, and marketplace partners.
• Act as the primary point of contact for marketplace initiatives, agency buying programs, and curated inventory opportunities.
• Serve as the internal subject matter expert for Political and Pharma advertising within programmatic and CTV.
• Partner with Sales to develop marketplace-ready packaging, targeting strategies, and messaging tailored to key verticals.
• Advise internal stakeholders on compliance considerations, buying trends, seasonal demand cycles, and marketplace expectations across verticals.
• Work with SSPs, DSPs, and data partners to create differentiated vertical offerings.
• Support and expand relationships with agency marketplaces, curated marketplace teams, and strategic buying groups.
• Collaborate with Sales to identify opportunities for inclusion in agency PMP programs and curated marketplace activations.
• Help position inventory effectively within DSP and SSP marketplace ecosystems.
• Participate in client-facing conversations, marketplace strategy sessions, and demand-focused business review.
• Partner closely with the Programmatic Account Manager on deal setup, troubleshooting pacing, optimization, and activation workflows.
• Collaborate with Ad Operations, Yield, and Product teams to ensure seamless execution of programmatic deals and marketplace initiatives.
• Analyze spend trends, DSP feedback, marketplace performance, and supply-side opportunities to identify areas for growth.
• Provide actionable recommendations to improve fill, monetization, and buyer adoption.

Skills

Monetization

Collaboration

Revenue Growth

Strategic Alignment

Taking Initiative

Contract Negotiations

Education

Bachelor's Degree

Job description

Xumo, formed as a joint venture between Comcast and Charter, seeks a Manager of Demand Partnerships & Marketplace Development in New York. You will own DSP relationships, drive demand initiatives, and expand marketplace opportunities across Political and Pharma verticals, reporting to the Director of Programmatic Partnerships.

The role requires deep DSP fluency, knowledge of CTV/FAST monetization, and cross-functional collaboration with Sales, Operations, and external partners.