Strategic Program Manager - Seller Onboarding & Growth

TikTok; San Jose (CA); On-site; USD 219,000 - 354,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid parental leave

Paid time off

Job summary

TikTok is seeking an experienced program leader to drive seller onboarding, activation, and long-term success across TikTok Shop journeys. This role partners with engineering, product, data science, and operations to deliver scalable, seller-centric experiences.

You will use data to identify pain points, reduce onboarding friction, and improve conversion metrics while leveraging AI and personalization to tailor experiences for different seller segments.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years of experience in program management, product operations, business operations, growth strategy, consulting, or related disciplines.
• 5+ years of experience in e-commerce, marketplaces, seller platforms, merchant services, fintech onboarding, SaaS onboarding, or growth-focused organizations.
• Experience leading complex cross-functional initiatives involving multiple stakeholders and distributed teams.
• Strong analytical skills with the ability to leverage data to identify opportunities, influence decisions, and measure business impact.
• Experience working with customer-facing workflows, onboarding programs, marketplace platforms, SaaS products, or digital ecosystems.
• Excellent communication, stakeholder management, and executive presentation skills.

Responsibilities

• Lead strategic program initiatives focused on improving seller onboarding, activation, and long-term success across TikTok Shop journeys and tools.
• Drive end-to-end programs that personalize and simplify the seller journey, reduce onboarding friction, ensure experience consistency, and improve seller conversion and growth metrics.
• Use quantitative and qualitative data to identify seller pain points, analyze funnel drop-off trends, and design high-impact improvements.
• Develop and execute programs that leverage AI, personalization, and automation to create more tailored onboarding and growth experiences for different seller segments.
• Partner closely with engineering, product, data science, operations, solution architecture, and cross-regional stakeholders to deliver scalable seller-facing experiences.
• Partner with internal platform teams to pilot and scale innovative solutions that improve seller experience, operational efficiency, and platform adoption.
• Act as a champion for seller-centric thinking by advocating for merchant needs and continuously improving the end-to-end seller experience.

Skills

Program management

Analytics

Stakeholder management

Cross-functional leadership

Customer onboarding

Education

Bachelor's degree or equivalent

Job description

TikTok is seeking an experienced program leader to drive seller onboarding, activation, and long-term success across TikTok Shop journeys. This role partners with engineering, product, data science, and operations to deliver scalable, seller-centric experiences.

You will use data to identify pain points, reduce onboarding friction, and improve conversion metrics while leveraging AI and personalization to tailor experiences for different seller segments.