Product Manager, Shop Ads Experience

TikTok; San Jose (CA); On-site; USD 228,000 - 396,000; Full time

Job summary

TikTok is seeking an experienced Product Manager to lead the development and optimization of the Shop Ads advertiser experience within TikTok Ads Manager. You will own the roadmap for campaign management features and collaborate with engineering, design, data science, and other teams to deliver intuitive UI/UX for advertisers.

This role focuses on building holistic e-commerce ad solutions for sellers of all sizes, leveraging user research and data analytics to drive growth while staying ahead of

Qualifications

• BA/BS degree.
• 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
• 2+ years building and launching ad interfaces or platform products, in addition to overall experience.
• Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
• Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
• Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.

Responsibilities

• Lead the development and optimization of Shop Ads advertiser experience within TikTok Ads Manager for performance ads campaigns.
• Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze Shop Ads campaigns.
• Own the roadmap and strategy for campaign management features in Ads Manager and define and prioritize product requirements in alignment with business goals and customer needs.
• Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives that align with the needs of performance advertisers.
• Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the advertiser facing experiences.
• Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
• Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.

Skills

5+ years PM experience

Ad interfaces experience

Strong problem-solving

Analytical skills

Cross-functional collaboration

Excellent communication

Education

BA/BS degree

Job description

TikTok is seeking an experienced Product Manager to lead the development and optimization of the Shop Ads advertiser experience within TikTok Ads Manager. You will own the roadmap for campaign management features and collaborate with engineering, design, data science, and other teams to deliver intuitive UI/UX for advertisers.

This role focuses on building holistic e-commerce ad solutions for sellers of all sizes, leveraging user research and data analytics to drive growth while staying ahead of