Strategic Product Marketing Manager: Campaigns & Automation

Black Box; Plano (TX); Sur place; USD 110 000 - 150 000; Plein temps

Résumé du poste

Black Box in Plano, Texas is seeking an experienced Marketing Operations leader to own end-to-end marketing strategy for Black Box Americas. You will collaborate with sales, product marketing, and events teams to optimize the pipeline and drive campaign ROI.

Responsibilities include lead qualification, routing, event management, and budget-conscious project delivery, with a focus on marketing automation and data-driven decision making.

Qualifications

• Bachelor's degree required, preferably in Business with emphasis in Marketing.
• 7+ years' experience in marketing and marketing operations.
• 3+ years' experience managing vendors in marketing automation.
• Senior expertise in marketing automation system management.
• Experience establishing Eloqua installation in mid-sized to large organizations.
• Good understanding of data modeling and data management.
• Strong collaboration skills and ability to manage multiple priorities.
• Ability to communicate with internal stakeholders and present to management.
• Commitment to excellence and strong business acumen.

Responsabilités

• Develop end-to-end marketing strategy for Black Box Americas.
• Interface with sales teams and sales ops to determine pipeline value and campaign ROI.
• Collaborate with product marketing to plan and design campaigns.
• Own lead qualification, lead routing and lead assignment to sales.
• Manage internal events and external events presence.
• Oversee marketing projects to on-time, on-budget delivery.
• Execute targeted digital marketing campaigns.
• Manage campaign performance, lead scoring, analysis and optimization.
• Consolidate customer and prospect lists.
• Leverage marketing automation for scale and efficiency.
• Select and manage technologies, vendors and contractors.

Connaissances

Marketing strategy

Lead management

Campaign management

Cross-functional collaboration

Communication with stakeholders

Data-driven decision making

Formation

Bachelor's degree in Business/Marketing

Outils

Eloqua

Marketing automation

CRM systems

Description du poste

Black Box in Plano, Texas is seeking an experienced Marketing Operations leader to own end-to-end marketing strategy for Black Box Americas. You will collaborate with sales, product marketing, and events teams to optimize the pipeline and drive campaign ROI.

Responsibilities include lead qualification, routing, event management, and budget-conscious project delivery, with a focus on marketing automation and data-driven decision making.