Marketing Operations Specialist: Campaigns, Data & Automation

Lever, Inc.; Center Valley (Lehigh County); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Parental leave

Education assistance

Volunteer days

401k match

Health & wellness benefits

Medical, dental & vision insurance

Job summary

Dun & Bradstreet is seeking a Marketing Operations Associate in the United States to align marketing processes, optimize execution, and scale programs. You will help with automation, lead and pipeline development, segmentation, and performance analysis to support go-to-market success.

The role focuses on data governance, CRM integrity, and playing a key part in documenting processes and best practices for the marketing tech stack across channels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing operations or related roles.
• Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails.

Responsibilities

• Assist in the execution of digital marketing campaigns across email, web, and social platforms.
• Support marketing automation workflows and help maintain lead scoring models.
• Help maintain customer segmentation data for targeted campaigns.
• Assist with lead and pipeline development processes, including data entry and quality checks.
• Monitor campaign performance and contribute to reporting and dashboard creation.
• Ensure data accuracy and integrity within CRM and marketing systems.
• Support compliance procedures by following data governance and privacy standards.
• Provide operational support for marketing technology tools and assist with troubleshooting.
• Contribute to process documentation and operational playbooks.
• Help coordinate vendor activities and track marketing-related contracts and budgets.

Skills

Marketing operations

CRM (Salesforce)

Marketing automation

Lead management

Campaign execution

Data governance

Time management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Marketo

Eloqua

Job description

Dun & Bradstreet is seeking a Marketing Operations Associate in the United States to align marketing processes, optimize execution, and scale programs. You will help with automation, lead and pipeline development, segmentation, and performance analysis to support go-to-market success.

The role focuses on data governance, CRM integrity, and playing a key part in documenting processes and best practices for the marketing tech stack across channels.